Integrator Spices Up Anniversary Event with Jaguar, Land Rover Vehicles

Spire Integrated Systems in Troy, Mich., holds a two-day invitation-only open house that includes live demos and even luxury Jaguar and Land Rover vehicles for guests to check out.


How do celebrate 15 years in the custom electronics industry? Spire Integrated Systems, Inc., a leading technology integrator in Troy, Mich., knows what to do. The company, a member of the Home Technology Specialists of America (HTSA), spiced up its a two-day showroom event by bringing in luxury Jaguar and Land Rover vehicles for clients to peruse. The invitation-only event had nearly 100 people over the two days. Invited guests included clients, luxury homebuilders, architects, interior designers and others.

Although Spire puts on a similar event every spring, this one was particularly meaningful as it represented its 15th year in business in the greater Detroit Metropolitan market. To celebrate, the company held its biggest event ever, including displays and demonstrations from brands such as Sonance, Control4, Savant, Lutron, Meridian, Master & Dynamic, Sony and more.

“We wanted to show the latest in high technology — the latest in high-end systems,” said Navot Shoresh, president of Spire Integrated Systems. “We feel that folks in Michigan in general, and in Detroit specifically, don't always get the opportunity to see the higher-level technology. So we wanted to help them see what is truly possible with the latest residential and commercial technology solutions.”

Among the demos was Sony's new front projectors and high dynamic range (HDR) televisions. Spire also unveiled a newly-updated home theater demonstration room, a new Sonance SLS Outdoor A/V entertainment system, and an aboutGolf indoor golfing simulator.

“Spire has recently renovated their theater room, and as a result, not a single Meridian product can be seen, but it is one of the best sounding theater rooms I have ever been in. Customers loved it,” said Ryan Donaher, national sales manager for Meridian America (MAI), one of the participating manufacturers at the event. “Spire's event was so good it should be a model for all Meridian dealers. Navot and his team did a fantastic job and made the two-day event one to remember.”

Jay Lazzano director of sales, Central US, for Dana Innovations (Sonance), adds, “The team at Spire did a really good job reaching out to their partners in the luxury construction community, including the designers, architects, and builders. What I also noticed is that they immediately did a lot of follow-up and closed some upgrades … and stayed engaged. They really came together as a team to get the job done.”

Spire also partnered with local Jaguar and Land Rover dealers so that participants could literally sit in and experience these top luxury vehicles during the event. Given the great weather and high level of attendance, everyone had a great time.

“We succeeded in presenting our clients with the latest in home entertainment technologies, in a comfortable, home-like setting,” Shoresh added. “This event stimulates their thinking and creativity as they can now see the latest technologies not in their dreams, but in a real setting much like their home.”

The showroom also includes vignettes of a full working conference room, an outdoor patio setting and a full-fledged home theater.

About the Author

Jason Knott
Jason Knott:

Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.


Buying GroupControl4HTSALutronMeridianSavantSonanceSony