DISH has launched a new way to package and purchase pay-TV. The Colo.-based company's Flex Pack skinny bundle starts at $39.99 per month with a core package of programming consisting of more than 50 channels, and the choice of one of eight themed channel packs.
Through the customization options of the Flex Pack Skinny Bundles, customers can add and remove as many channel packs as they would like each month to best suit their entertainment needs. Individual packs feature local broadcast networks, kids, national and regional action and general entertainment, and range in price from $4 to $10 per month.
Say you want more sports coverage during the Olympics. Subscribe to the National Action Pack for $10 per month and then cancel after the closing ceremony.
“Our customers are frustrated with having to pay for hundreds of channels, most of which they never watch,” says Warren Schlichting, executive vice president of marketing, programming and media sales, DISH. “Flex Pack provides a level of flexibility and control that brings our customers closer to the ideal of fully tailoring their channel lineup.”
The Flex Pack core package features more than 50 channels with networks such as AMC, TNT, USA, HGTV, E!, Cartoon Network, History, A&E, CNN, Discovery, TBS, Food Network, FX and TV Land.
The channel packs include:
Locals Pack ($10 per month): CBS, ABC, NBC, FOX, as well as Univision and others based on the local market
Variety Pack ($6 per month): Investigation Discovery, Lifetime Movie Network, Freeform, Bravo, BET, Crime & Investigation
Kids Pack ($10 per month): Disney Channel, Disney Jr., Animal Planet, Nick Jr., Disney XD, Nicktoons, Boomerang, Baby TV
National Action Pack ($10 per month): ESPN, ESPN2, FS1, Velocity, AXS TV, Fuse, TV Games Network, TVG2, Universal HD
News Pack ($10 per month): FOX News Channel, MSNBC, Weather Channel, CNBC, FOX Business Network, BBC World News, Bloomberg, TheBlaze
Heartland Pack ($6 per month): Hallmark Channel, Hallmark Movies & Mysteries, GSN, OWN, Uplifting Entertainment, Discovery Family, Baby TV, PIXL, RFD-TV, Ride TV, FamilyNet
Regional Action Pack ($10 per month): In-market regional sports network(s), Big Ten Network, FS2, Longhorn Network, Outside TV, Pac-12 Network, SEC Network, World Fishing Network, ESPN Buzzer Beater
Outdoor Pack ($4 per month): Outdoor Channel, Outside TV, Sportsman Channel, World Fishing Network
Dish adds that customers who choose not to add any channel packs can receive the Flex Pack core programming for $29.99. Premium channels like HBO, Cinemax, Showtime and Starz are also available as add-ons for an additional fee.
Visit Dish at CEDIA 2016, booth #3410
