The potential for strong audio product sales and profits has never been greater, yet many CE pros are missing the boat. Having spent years focused on selling and installing networks, automation and control, most dealers simply forgot how to sell audio, a category that arguably represents the greatest profit opportunity available today.
To seize the audio opportunity, companies must embrace the category comprehensively by developing the right merchandise assortment plan, creating an upgrade path and selling and marketing audio with passion and smarts.
Taking place in Orlando Nov. 1-3, the 10th annual CE Pro Summit is addressing these business planning imperatives for custom integrators and showroom-based dealers through its new Acc$ellerate Audio Initiative.
Developed for the Summit by audio industry innovator Deborah Smith of the Deborah Smith Group, the program provides business leaders the training, advice and vendor resources they need to capitalize on a surging market — and speed forward to high-flying audio sales and profits.
Acc$ellerate Audio Program Elements
$ell More Audio Intensive — Nov. 1, 11:45 AM – 3:15 PM. This fast-paced, in depth 3.5-hour workshop features eye opening insights on why dealers aren’t selling more audio (and what to do about it), audio sales success stories, proven sales training and merchandising strategies, powerful demonstration techniques and a 10-point plan to help all attendees dramatically increase high margin audio sales — and boost bottom line results.
Acc$ellerate Audio Resource Center/Help Desk at the Summit Exhibits — Nov. 2-3. Top custom integrators looking to grow audio sales and profits can get specific, individualized business advice from the Deborah Smith Group.
Acc$ellerate Audio Directory — A Digital and Print Guide to Manufacturer, Distributor and Representative companies that can help integrators maximize the audio opportunity. Workshop attendees will be especially eager to search out new audio brands on the exhibit floor.
Acc$ellerate Audio Sponsorship Opportunities — Engage one-on-one with freshly energized integrators during scheduled 15-minute meetings at a booth or in a Summit sound room via a Summit Boardroom, Exhibit+, Acc$ellerate Marketplace or Sound Room Sponsorship Package.
“We’re excited to be working with Deborah to create a strong focus on audio sales growth strategies at the CE Pro Summit this year,” says AE Ventures president John Galante. “The program will be a great service to our core guest audience, help attract high-end, A/V-centric dealers who’ve not attended in the past and provide a great selling platform for audio manufacturers who sponsor.”
For more information on Summit and Initiative sponsorship opportunities, contact Ashley Silva at [email protected] or 508-618-7061. For more information about attending as a hosted guest, contact Leigh Fishback at [email protected] or 508-618-8330. See the website at TotalTechSummit.com.
