SurgeX Partners with Distributor Starin

Published: December 7, 2022

SurgeX, a developer of advanced power protection, analytical software, remote monitoring, and cloud solutions, has announced a distribution partnership with Starin, a Midwich Group company and value-add distributor of pro AV products for the U.S. market.

Effective immediately, Starin will offer the full spectrum of SurgeX power protection and monitoring solutions, as well as support for SurgeX product specification, system design, applications, and training.

โ€œStarin has a tremendous reputation for its steadfast dedication to customer success,โ€ says Steve Trunkett, director of global sales at SurgeX.

“This new partnership aligns seamlessly with SurgeXโ€™s commitment to supporting this channel and will enable more integrators to access our line of robust power quality and monitoring solutions, as well as the training and implementation support required to meet the intense power management demands modern AV technology brings.โ€

According to both companies, the SurgeX line fits naturally into the product portfolio offered by Starin. As a distributor in the unified communication and video collaboration market, Starin emphasizes that it is committed to serving the fast-evolving, complex demands of AV installations the partnership will enable channel partners to incorporate reliable power management, surge protection and power conditioning solutions into their projects.

โ€œOur commitment to our reseller partners is to always bring forward the highest value offerings we can,โ€ adds Bobby Schwartz, CEO at Starin.

โ€œWorking together with SurgeX allows us to expand our highly focused and value-add offerings with a company that understands the rigorous demands of the AV channel, and the service and training that is required. I look forward to the growth of our resellers with this expanded offering.โ€

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Strategy & Planning Series
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Strategy & Planning Series