Control & Automation

Samsung to Acquire Harman for Connected Car; What About AMX for Smart Home?

Samsung Electronics is acquiring Harman International for $112 per share, or $8 billion, largely for Harman’s leadership in automotive technology and consumer audio; IoT shows up in PR, but no mention of AMX.

Samsung to Acquire Harman for Connected Car; What About AMX for Smart Home?
Samsung's acquisition of Harman is mostly about the connected car -- information and entertainment -- but there could be implications for home automation, considering Harman's ownership of AMX at the high end and Samsung's SmartThings for the mass market.

Julie Jacobson · November 14, 2016

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PRESS RELEASE

Samsung Electronics to Acquire HARMAN, Accelerating Growth in Automotive and Connected Technologies

Korea on November 14, 2016

Samsung Electronics and Harman International Industries, Incorporated today announced that they have entered into a definitive agreement under which Samsung will acquire HARMAN for $112.00 per share in cash, or total equity value of approximately $8.0 billion.  Upon closing, the transaction will immediately give Samsung a significant presence in the large and rapidly growing market for connected technologies, particularly automotive electronics, which has been a strategic priority for Samsung, and is expected to grow to more than $100 billion by 2025¹ . HARMAN is the market leader in connected car solutions, with more than 30 million vehicles currently equipped with its connected car and audio systems, including embedded infotainment, telematics, connected safety and security. Approximately 65% of HARMAN’s $7.0 billion of reported sales during the 12 months ended September 30, 2016 are automotive-related, and its order backlog for this market at June 30, 2016 was approximately $24 billion.

HARMAN’s experience designing and integrating sophisticated in-vehicle technologies, as well as its long-term relationships with most of the world’s largest automakers, will create significant growth opportunities for the combined business by enabling it to leverage Samsung’s expertise in connected mobility, semiconductors, user experience, displays and its global distribution channels. In addition, the combination of HARMAN’s brands and audio capabilities and Samsung’s expertise in consumer electronics will deliver enhanced customer benefits and elevate user experiences across Samsung’s complete portfolio of consumer and professional products and systems.


READ THE COMPLETE STORY: Samsung to Acquire Harman for Connected Car; What About AMX for Smart Home?


“HARMAN perfectly complements Samsung in terms of technologies, products and solutions, and joining forces is a natural extension of the automotive strategy we have been pursuing for some time,” said Oh-Hyun Kwon, Vice Chairman and Chief Executive Officer of Samsung Electronics.  “As a Tier 1 automotive supplier with deep customer relationships, strong brands, leading technology and a recognized portfolio of best-in-class products, HARMAN immediately establishes a strong foundation for Samsung to grow our automotive platform. Dinesh Paliwal is a proven global leader and, in our extensive discussions, we have developed deep respect for him, his strong senior leadership team and HARMAN’s talented employees.  HARMAN’s sustained track record of rapid growth fueled by technology leadership and an unmatched automotive order pipeline reflects its commitment to innovation and customers.”

“The vehicle of tomorrow will be transformed by smart technology and connectivity in the same way that simple feature phones have become sophisticated smart devices over the past decade,” added Young Sohn, President and Chief Strategy Officer of Samsung Electronics. “We see substantial long-term growth opportunities in the auto technology market as demand for Samsung’s specialized electronic components and solutions continues to grow.  Working together, we are confident that HARMAN can become a new kind of Tier 1 provider to the OEMs by delivering end-to-end solutions across the connected ecosystem.”

Dinesh Paliwal, HARMAN Chairman, President and CEO, stated, “This compelling all-cash transaction will deliver significant and immediate value to our shareholders and provide new opportunities for our employees as part of a larger, more diversified company.  Today’s announcement is a testament to what we have achieved and the value that we have created for shareholders.  Samsung is an ideal partner for HARMAN and this transaction will provide tremendous benefits to our automotive customers and consumers around the world.  Combining Samsung’s strengths in leading-edge displays, connectivity and processing solutions with HARMAN’s technology leadership and long-standing customer relationships will enable OEMs to provide new offerings for their customers.  Partnerships and scale are essential to winning over the long term in automotive as demand for robust connected car and autonomous driving solutions increases at a rapid pace.  This transaction will bring HARMAN and Samsung’s complementary strengths together to accelerate innovation in this space. More broadly, this investment underscores the strength of HARMAN’s employees, as well as our success and leadership across our markets.  We look forward to working together with Samsung to elevate experiences for consumers worldwide.”

Customer Benefits and Significant Growth Opportunities

Samsung expects the combination to deliver significant growth opportunities and benefits to customers by leveraging Samsung’s and HARMAN’s complementary technologies, resulting in increased market penetration across important end markets.

• Automotive:  Combining HARMAN’s leadership in new connected car technologies, including its top positions in infotainment, cyber security, over-the-air updates and telematics, with Samsung’s significant expertise and experience in connectivity technologies, including 5G, UX/UI, display technology and security solutions, will enhance HARMAN’s automotive and connected services businesses to drive greater sales and provide significant benefits as automakers speed the adoption of next-generation connected cars.

• Audio:  HARMAN’s leading brands and cutting-edge audio systems include JBL®, Harman Kardon®, Mark Levinson®, AKG®, Lexicon®, Infinity®, and Revel®.  The company also licenses Bowers & Wilkins® and Bang & Olufsen® brands for automotive.  All of these brands will greatly enhance the competitiveness of Samsung’s mobile, display, virtual reality and wearable products to deliver a fully differentiated audio and visual experience for customers.

• Professional:  The combination will also expand the combined company’s business-to-business platform through its ability to deliver integrated, large-scale audio and visual professional solutions at stadiums, concert facilities and other performance centers such as The John F. Kennedy Center for the Performing Arts and STAPLES Center – home of the GRAMMY Awards®.

• Connected Services:  Samsung will gain access to HARMAN’s 8,000 software designers and engineers who are unlocking the potential of the IoT market.  This collaboration will deliver the next generation of cloud-based consumer and enterprise experiences, as well as end-to-end services for the automotive market through the convergence of design, data and devices.

Operating Structure and Leadership

Upon closing, HARMAN will operate as a standalone Samsung subsidiary, and continue to be led by Dinesh Paliwal and HARMAN’s current management team.  Samsung is pursuing a long-term growth strategy in automotive electronics, and plans to retain HARMAN’s work force, headquarters and facilities, as well as all of its consumer and professional audio brands.  Samsung believes the combination will increase career development and advancement opportunities for the employees of both companies.

Samsung’s Automotive Electronics Business Team, which was established in December of 2015 to identify opportunities for Samsung in the automotive sector, will work closely with the HARMAN management team to realize the full growth potential of the combination.

Terms of the Transaction

The purchase price represents a premium of 28% based on HARMAN’s closing stock price on November 11, 2016 and a 37% premium to HARMAN’s 30-calendar day volume weighted average price ending November 11, 2016.  Samsung expects to use cash on hand to fund the transaction.  The agreement has been unanimously approved by the boards of directors of both companies.

The transaction, which is subject to approval by HARMAN shareholders, regulatory approvals and other customary closing conditions, is expected to close in mid-2017.

Advisors

Evercore is serving as financial advisor to Samsung and Paul Hastings LLP is acting as legal counsel.  J.P. Morgan and Lazard are serving as financial advisors to HARMAN and Wachtell, Lipton, Rosen & Katz is acting as legal counsel.



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  About the Author

Julie Jacobson is founding editor of CE Pro, the leading media brand for the home-technology channel. She has covered the smart-home industry since 1994, long before there was much of an Internet, let alone an Internet of things. Currently she studies, speaks, writes and rabble-rouses in the areas of home automation, security, networked A/V, wellness-related technology, biophilic design, and the business of home technology. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, and earned an MBA from the University of Texas at Austin. She is a recipient of the annual CTA TechHome Leadership Award, and a CEDIA Fellows honoree. A washed-up Ultimate Frisbee player, Julie currently resides in San Antonio, Texas and sometimes St. Paul, Minn. Follow on Twitter: @juliejacobson Email Julie at julie.jacobson@emeraldexpo.com

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  Article Topics


Control & Automation · Automation · Audio/Video · Distributed Audio · Multiroom Video · Business · News · Products · Mergers and Acquisitions · Samsung · SmartThings · All Topics
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Comments

Posted by Julie Jacobson on November 16, 2016

ctlpro—maybe. Or someone like Extron or Kramer? Maybe a building-controls vendor like Johnson Controls? I’d be surprised if they were picked up for their residential business. Anyway, I don’t see anything happening for a couple years. Right now, it’s business as usual with Harman operating independently.

Posted by ctlpro on November 16, 2016

Legrand acquisition possible? They’re playing in both resi and commercial markets and are missing a true control aspect.

Posted by sandmaneo on November 16, 2016

Interesting and Frightening at the same time.. Samsung has never been really friendly to our business models. Lets hope this is part 1 of many.. It would be a shame to see all of this rich history disappear.

Posted by Julie Jacobson on November 16, 2016

Hmmm .... that would be a strange response, smarthousecontrol, since their “residential” business is really the same as their commercial, so it shouldn’t really matter right?

Posted by smarthousecontrol gmail.com on November 16, 2016

Being an AMX dealer for many years and watching how the company disappeared from the resi space…..I found a funny last week when I met with a potential new homeowner trying to buy a vacant house that had some amx touchpanels in it…..when the homeowner contacted AMX directly on who to contact OR what AMX has to offer…...the person on the AMX side of the conversation responded to this homeowner and said “sorry” but that they are NOT involved in residential anymore…..and ONLY commercial…......

Posted by jbrown on November 15, 2016

Hilarious that the one TV company that doesn’t give a crap about CI Pros now owns AMX and JBL Synthesis. It will be interesting to see what happens next. Will they sell off individual hi-end companies like B&O, Lexicon, Levinson, Revel, and Crown? Will Samsung slap JBL logos on their crappy soundbars and speakers?

Jason Brown
http://www.atapb.com

Posted by jhamill1 on November 15, 2016

It’s a bit disappointing due to Samsung’s attitude toward the pro a/v world lately. And Harman has some great products for residential and commercial applications. What we don’t need is a Crown amp catching on fire or brands disappearing because they were lost in the shuffle of the behemoth Samsung has become. What we do need is for Samsung to focus more on maximizing quality rather than quantity, a difficult thing to ask of a company driven by its financials rather than its passion.

Posted by jhamill1 on November 15, 2016

It’s a bit disappointing due to Samsung’s attitude toward the pro a/v world lately. And Harman has some great products for residential and commercial applications. What we don’t need is a Crown amp catching on fire or brands disappearing because they were lost in the shuffle of the behemoth Samsung has become. What we do need is for Samsung to focus more on maximizing quality rather than quantity, a difficult thing to ask of a company driven by its financials rather than its passion.

Posted by jbrown on November 15, 2016

Hilarious that the one TV company that doesn’t give a crap about CI Pros now owns AMX and JBL Synthesis. It will be interesting to see what happens next. Will they sell off individual hi-end companies like B&O, Lexicon, Levinson, Revel, and Crown? Will Samsung slap JBL logos on their crappy soundbars and speakers?

Jason Brown
http://www.atapb.com

Posted by smarthousecontrol gmail.com on November 16, 2016

Being an AMX dealer for many years and watching how the company disappeared from the resi space…..I found a funny last week when I met with a potential new homeowner trying to buy a vacant house that had some amx touchpanels in it…..when the homeowner contacted AMX directly on who to contact OR what AMX has to offer…...the person on the AMX side of the conversation responded to this homeowner and said “sorry” but that they are NOT involved in residential anymore…..and ONLY commercial…......

Posted by Julie Jacobson on November 16, 2016

Hmmm .... that would be a strange response, smarthousecontrol, since their “residential” business is really the same as their commercial, so it shouldn’t really matter right?

Posted by sandmaneo on November 16, 2016

Interesting and Frightening at the same time.. Samsung has never been really friendly to our business models. Lets hope this is part 1 of many.. It would be a shame to see all of this rich history disappear.

Posted by ctlpro on November 16, 2016

Legrand acquisition possible? They’re playing in both resi and commercial markets and are missing a true control aspect.

Posted by Julie Jacobson on November 16, 2016

ctlpro—maybe. Or someone like Extron or Kramer? Maybe a building-controls vendor like Johnson Controls? I’d be surprised if they were picked up for their residential business. Anyway, I don’t see anything happening for a couple years. Right now, it’s business as usual with Harman operating independently.