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Lexicon to Launch BD-30 THX-Certified Blu-ray Player

Aims to equip dealers with a step-up, high-performance Blu-ray player option.


Lexicon's BD-30 Blu-ray player is scheduled to launch at CEDIA Expo 2009 in September with a preliminary price planned at $3,499.
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Looking to fill a void in the Blu-ray player market, Lexicon says it will launch the first THX-certified Blu-ray player.

The BD-30, which is currently going through the THX certification process, will be released at CEDIA Expo 2009 in September, according to Marc Kellom, VP of marketing for Lexicon parent Harman International.

With a preliminary price planned at $3,499, the BD-30 provides a big step-up option for consumers and bucks the trend toward lowering Blu-ray prices for the holiday selling season.

A high-performance Blu-ray option makes sense for CE pros, according to Kellom. He points out that many installers are connecting PlayStations or inexpensive components to high-end systems just for Blu-ray.

There is some competition in the step-up Blu-ray player market. Denon recently announced its DVD-A1HDCI, Marantz has several Blu-ray models and Sony just announced a Blu-ray 400-disc changer.

Lexicon’s BD-30 will be particularly appealing to CE pros, according to Kellom, because of the opportunity to marry it with its forthcoming MC-12 Firmware v2.0, which updates the MC12HD to accept 7.1 PPCM signals over HDMI.

Offering the firmware revision in conjunction with the Lexicon BD-30 creates a Dolby TrueHD and DTS Master Audio compliant theater system that Lexicon says will be marketable for CE pros. It adds:

By performing the Dolby TrueHD and DTS Master Audio decoding in the Blu-ray player, the listener benefits from having all mixing functionality done within the player.  For instance; commentary tracks can be lost if a native bitstream is sent to the A/V processor.  By sending the mixed 7.1 LPCM signal to the A/V processor the listener can always be assured that all content is being transmitted.

“They can combine it [the BD-30 and the MC-12 Firmware v2.0] and offer it as a top-level solution,” Kellom says. It also provides the opportunity for CE pros to call up existing MC-12 software customers to discuss upgrades, he adds.

The MC-12 is also targeted for a September release.

Some additional details about the THX-certified Lexicon BD-30 Blu-ray player:

  • Supports Blu-ray, DVD, SACD, DVD Audio, CD and video & audio over USB
  • Has a reported loading time of less than 5 seconds
  • Uses Anchor Bay’s VRS technology
  • BonusVIEW
  • BD-Live
  • RS232 for use with external control systems


  About the Author

Tom has been covering consumer electronics for six years. Before that, he wrote for the sports department of the Boston Herald. Migrating to magazines, he was a staff editor for a golf publication and an outdoor sports publication. Now, as senior writer/technology editor of CE Pro magazine since 2003, he dabbles in all departments and offers expertise in marketing. Have a suggestion or a topic you want to read more about? Email Tom at [email protected]

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