CEDIA Expo Virtual Preview: Magna Audio Expo Debut Features Design-Friendly Speakers

Brazil’s Magna Audio shows ‘Custom Audio Redefined’ indoor & outdoor loudspeakers with aspects like integrated lighting; leather, brushed aluminum and stone finishes; and recessed ceiling grills.


Magna Audio co-founder Daniel Lima talks with CE Pro's Arlen Schweiger about the Brazilian company's ‘Custom Audio Redefined’ indoor & outdoor loudspeakers such as the Polly, Aura, Rock, Designed, Cinematic and NoFrame series.

Integrators can never have too many loudspeaker options these days, especially when that means more ways to appease customers and interior designers.

Much in the way companies such as Leon Speakers and James Loudspeaker have carved a nice niche with their custom offerings, Brazilian-based Magna Audio makes its CEDIA Expo debut this year with loudspeaker solutions that mix style and substance.

At CEDIA Expo Virtual (register at cediaexpovirtual.com), being held Sept. 15-17, integrator attendees who visit the Magna Audio booth (magnaaudio.cediaexpovirtual.com) can expect to be wowed by wide-ranging lines that speak to the company’s “Custom Audio Redefined” tag as noted on its website.

“Magna was born from the need of custom projects from selective dealers,” explains company co-founder Daniel Lima, a former integrator, who chatted with CE Pro ahead of CEDIA Expo Virtual from Sao Paulo, Brazil.

“We got into the market as a boutique speaker manufacturer. For us, quality and performance must be a standard, but they are not differential nowadays so we invested a lot in design – that’s kind of our DNA.”

Design Appeal, Outdoor Durability & Lighting Infusion from Magna Audio

Perusing Magna Audio’s products, dealers will be struck right away by that design DNA.

It influences aspects such as wood and leather finishes on its Designed bookshelf speakers; patented NoFrame architectural models that can be recessed into the ceiling for blending with lighting designs; Rock speakers that employ stunning marble, granite or quartzite finishes; Polly outdoor speakers featuring sleek aluminum housing; and Aura speakers and subwoofers offered with  two finishing patterns – electro-static painting, in white or black, and brushed finish, which can be black or in natural aluminum, combined with various grill fabrics.

Meanwhile, products like Polly and Aura Series also integrate lighting for even greater appeal, creating a beautiful glow for landscaping or acting as a sconce, respectively.

It’s easy to see why those are big sellers, Lima says, and the aluminum also provides more durability for outdoor loudspeakers over plastic materials so they will last customers a long time.

Lima adds that dealers who visit the booth will find supporting sales literature to learn more about how they can benefit from a lineup like Magna Audio’s.

“We will have all kinds of marketing materials, from catalogs, photos, CAD and 3D models will be available for the first time from Magna,” Lima says.

“We also will be reviewing the new Outline Series, it includes LCR speakers and a soundbar that can have custom sizes,” he adds, noting that they will also enjoy a lighting option as well.