Are you noticing a rise in requests for dedicated home theaters? Are your clients asking for AV systems that go beyond entertainment to deliver an immersive experience? If so, you’re not alone. Thanks to innovations like LED video walls, high-resolution streaming media, and spatial audio systems, the home theater market is booming. Reports project the global home theater market size to grow from $14.48 billion in 2023 to $26.80 billion by 2031. For home systems integrators this resurgence presents a significant opportunity, but only if these transformative technologies are easy to configure and install, are scalable and modifiable, and intuitive for end-users to control and enjoy.

A soundbar designed specifically for immersive, three-dimensional content like the new Sonos Arc Ultra, can greatly simplify the audio setup in dedicated home theaters. Instead of covering walls and ceilings with speakers, integrators can employ a single soundbar to handle the front channels, while adding the Sonos Amp and complementary rear speakers and subwoofers such as Era 300 speakers and the new Sub 4 to create a full 5.1.2 or 7.1.4 Dolby Atmos experience. The effect is similar to what consumers are witnessing with increasingly regularity in commercial cinemas. As of April 2024, Dolby reports that more than 600 theatrical feature films have released or are confirmed to be in Dolby Vision and Dolby Atmos. Now, with these simple, professionally installed additions from Sonos, they can experience this same spatial audio effect at home.

Sonos Product Line Aligns with Latest Home AV Trends

As exciting as the renewed consumer interest in dedicated theaters is for the AV industry, it’s always wise for integration businesses to diversify their offerings. Sonos developed the Arc Ultra soundbar to give integrators additional revenue opportunities beyond the singular theater space. The Arc Ultra allows the same multi-channel spatial audio experience delivered in a dedicated room to be extended seamlessly to other areas of the home, offering clients immersive sound throughout their living spaces and increasing the overall value of the project.

By installing the Arc Ultra soundbar alongside Sonos’ extensive range of speakers and subwoofers in various rooms, integrators can create a zoned, Dolby Atmos-enabled multi-room audio system. This is particularly advantageous given the rise in music being recorded and remastered in Dolby Atmos. With Sonos, users can rediscover their favorite tracks with enhanced depth and dimensionality in any room of the house. Integrated streaming platforms like Apple Music make accessing this immersive audio experience effortless. To truly showcase the impact of spatial audio, Sonos recommends demonstrating remastered classics like “Come Together” by The Beatles or “Rocketman” by Elton John.

In addition to expanding immersive sound throughout the home, Sonos is also making waves with another trend in the AV space: personalized listening. As multi-room audio systems redefine shared listening experiences, headphones are playing an increasingly important role in creating private, immersive soundscapes. Whether for gaming, videoconferencing, or simply enjoying a movie without disturbing others, headphones allow users to transform their home theater into a personal sanctuary.

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Sonos has perfected this transition from group to solo listening of Dolby Atmos content with the launch of Sonos Ace headphones, which enable users to switch effortlessly from the soundbar’s spatial audio stream to a fully immersive Dolby Atmos experience via the headphones. With head-tracking technology, Sonos Ace ensures that users enjoy dimensional, multi-channel audio no matter where they are in the room. Whether on a treadmill at the back or sitting front and center, the headphones deliver a full surround-sound effect. According to a review by CE Pro’s Bob Archer, “The Sonos Ace headphones are so good I think Sonos will force competitors to include features such as spatial audio and headphone tracking into their products without adding significant costs.”

The combination of the Sonos Arc Ultra soundbar and Sonos Ace, along with other products in the Sonos portfolio, offer users seamless, immersive experiences—whether they’re enjoying a family movie night or a solo gaming session. With these innovations, Sonos continues to push the boundaries of home theater technology; delivering versatility, convenience, and superior audio quality.

As the definition and capabilities of home theater technology continue to evolve and new trends emerge, so do the opportunities for integrators to deliver unforgettable experiences and build incredible revenue streams. With products like the Sonos Arc Ultra soundbar and Sonos Ace headphones, the ability to provide immersive, spatial audio has never been easier or more versatile. By embracing these innovations, you can meet the growing demand for high-performance home theater systems that can be scaled to keep the system and your relationship with your clients fresh and relevant.

For more information about Sonos and its extensive range of high-performance audio solutions, please visit www.sonos.com.

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