Origin Acoustics, a manufacturer of architectural audio and electronic solutions, has announced the national expansion of its strategic partnership with Phoenix Marketing Group (PMG) to make Phoenix Marketing the first national rep firm of its kind in the industry Origin Acoustics claims. The announcement arrives in tandem with Origin Acoustic’s new OA Home Initiative, which seeks to unite design-centric technology brands through unique integrations on a shared platform.

The Las Vegas-based company suggests this enhanced alliance will deepen both companies’ efforts to curate and deliver innovative, design centric technology solutions to integrators across the U.S., with a specific focus on advancing the Origin Acoustics (OA) Home experience.

“We have a deep trust in Chris Gilray and the entire Phoenix Marketing team,” comments Marc Fisher, president of sales at Origin Acoustics. “Their dedication to quality, service, and building long-term relationships makes them the perfect partner for Origin Acoustics as we expand our footprint nationally.”

PMG Rises to National Marketing Rep for Origin

Phoenix Marketing has partnered with Origin Acoustics since 2016, initially representing the brand in the Southeast, later expanding into the Middle Atlantic, and now across the entire nation, except for the Pacific Northwest, where Marketshare will continue to provide representation.

With this new phase of the partnership in place, Phoenix Marketing will represent Origin Acoustics on a national level. Origin Acoustics stresses that PMG’s sales team includes 30 highly trained professionals that will become an extension of Origin’s own sales team, ensuring that dealers receive the consistent service and support they need to run their businesses efficiently.

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Phoenix Marketing’s expertise spans lighting design, shading solutions, smart home automation, audio/video solutions, outdoor living spaces, and acoustic room treatments. This broad spectrum of knowledge the popular AV company states, makes the rep firm a complementary partner for delivering next-generation, intelligent living solutions through Origin Acoustics’ OA Home initiative.

“At Origin Acoustics, we are committed to delivering ‘design-centric technology’ that empowers the custom integrator market,” enthuses Nick Berry, CEO of Origin Acoustics.

“Our expanded partnership with Phoenix Marketing allows us to focus on building a national sales team that is deeply aligned with our values and vision. Together, we will continue to push the boundaries of what’s possible in the audio and home automation spaces, bringing new brands and products, levels of innovation, and customer satisfaction to the market.”

OA Home Initiative Seeks “Like-Minded Brands” for New Ecosystem

At the heart of this expanded partnership is a shared vision for the OA Home—an ecosystem that integrates Origin’s portfolio of brands and solutions into a seamless experience for integrators and homeowners. The OA Home starts with ONE: One control platform, One app, One ecosystem, and One partner.

Under the OA Home initiative Phoenix marketing Group and Origin Acoustics propose they are bringing together “like-minded brands, product solutions, and people to push the boundaries of what is possible in intelligent living.”

Through this collaboration, both companies continue, integrators can deliver next-level innovation to their clients by uniting a suite of design-centric technology that includes audio, video, lighting, and shading solutions—all integrated into one seamless, intuitive experience.

Origin Acoustics adds that it is always looking to bring new brands into its OA Collective, further expanding its portfolio of solutions.

According to the manufacturer and the rep firm, the OA Collective offers a curated selection of design-centric technology brands that prioritize quality, design, and seamless integration. These brands share Origin’s commitment to pushing creative boundaries and resisting the homogenization that often comes with corporate acquisitions.

Origin Acoustics will launch the OA Collective Rewards Program on January 1, 2025.

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