• CEPro_logo_blue-new
  • TOPICS
      • News
        • People & Places
        • Product Briefs
      • Projects
      • Events
      • Control
        • Central Vac
        • Energy/Power
        • HVAC/IAQ
        • Interfaces/Devices
        • Lighting
        • Motorized Shades
        • Whole House Systems
      • Audio/Video
        • Amplifiers/Receivers
        • AV Accessories
        • AV Racks
        • Cabling
        • Displays
        • Furniture
        • Headphones
        • Home Theater
        • Media
        • Mounts/Lifts
        • Multiroom AV
        • Projectors/Screens
        • Speakers/Subwoofers
        • Wireless AV
      • Security
        • Access Control
        • Alarms/Sensors
        • Services/Platforms
        • Surveillance/Cameras
      • Business Support
        • Associations/Buying Groups
        • Cell Phone Boosters
        • Distributors/Reps
        • Operations
        • Recurring Revenue
        • Research
        • Sales/Marketing
        • Software Services
        • Tools/Testers
      • Networking
        • Cellular
        • Devices/Equipment
        • Wireless
        • Wired/Installation
      • Markets
        • Builders
        • Commercial
        • Design
        • Europe
        • Outdoors
        • Resimercial
        • Wellness
      • CE Pro Hub Pages
        • Bose
        • Inside Sound United
        • Nice
        • Savant
  • PRODUCTS
  • RESOURCES
    • Reports/Downloads
    • Buyer’s Guide
    • Webcasts
    • Podcasts
    • Digital Edition
    • CE Pro-iQ
  • SUBSCRIBE
    • CEDIA SHOW UPDATES
    • CEPRO PRINT EDITION
    • CEPRO DIGITAL EDITION
    • CEPRO NEWSLETTERS
  • DISCOVER
    • CEDIA Expo
      • September 29 – October 1
        Dallas, TX
      • VISIT SITE
    • KBIS
      • February 8 – 10
        Orlando, FL
      • VISIT SITE
    • Total Tech Summit
      • November 13-15
        Las Vegas, NV
      • VISIT SITE
    • Commercial Integrator
      • VISIT SITE
    • Security Sales
      • VISIT SITE
    • Tech Decisions
      • VISIT SITE
    • Campus Safety
      • VISIT SITE
    • Design Well
      • VISIT SITE
    • KBB Online
      • VISIT SITE
    • AV-iQ
      • VISIT SITE
    • CE Pro-iQ
      • VISIT SITE
  • Search
  • TOPICS
    • News
      • People & Places
      • Product Briefs
    • Projects
    • Events
    • Control
      • Central Vac
      • Energy/Power
      • HVAC/IAQ
      • Interfaces/Devices
      • Lighting
      • Motorized Shades
      • Whole House Systems
    • Audio/Video
      • Amplifiers/Receivers
      • AV Accessories
      • AV Racks
      • Cabling
      • Displays
      • Furniture
      • Headphones
      • Home Theater
      • Media
      • Mounts/Lifts
      • Multiroom AV
      • Projectors/Screens
      • Speakers/Subwoofers
      • Wireless AV
    • Security
      • Access Control
      • Alarms/Sensors
      • Services/Platforms
      • Surveillance/Cameras
    • Business Support
      • Associations/Buying Groups
      • Cell Phone Boosters
      • Distributors/Reps
      • Operations
      • Recurring Revenue
      • Research
      • Sales/Marketing
      • Software Services
      • Tools/Testers
    • Networking
      • Cellular
      • Devices/Equipment
      • Wireless
      • Wired/Installation
    • Markets
      • Builders
      • Commercial
      • Design
      • Europe
      • Outdoors
      • Resimercial
      • Wellness
    • CE Pro Hub Pages
      • Bose
      • Inside Sound United
      • Nice
      • Savant
  • PRODUCTS
  • RESOURCES
    • Reports/Downloads
    • Buyer’s Guide
    • Webcasts
    • Podcasts
    • Digital Edition
    • CE Pro-IQ
  • SUBSCRIBE
    • CEPRO PRINT EDITION
    • CEPRO DIGITAL EDITION
    • CEPRO NEWSLETTERS
    • CEDIA SHOW UPDATES
  • DISCOVER
    • Cedia Expo
      VISIT SITE
    • Commercial Integrator
      VISIT SITE
    • Security Sales
      VISIT SITE
    • Tech Decisions
      VISIT SITE
    • Campus Safety
      VISIT SITE
    • Design Well
      VISIT SITE
    • Total Tech Summit
      VISIT SITE
    • KBB Online
      VISIT SITE
    • AV-iQ
    • CE Pro-iQ
M
POPULAR SEARCHES
News
Projects
Control
Audio Video
Security
Business Support
Markets
SUBSCRIBE CEDIA EXPO CEPro-iQ
Amplifiers/Receivers | Audio/Video | Headphones | Home Theater | Multiroom AV | News | Speakers/Subwoofers | Wireless AV
March 8, 2023

Sound United Officially Rebrands as Masimo Consumer

Masimo Consumer division includes Marantz, HEOS, Denon, Classé, Bowers & Wilkins, Polk Audio and Definitive Technology.
Robert Archer   Updated: July 26th, 2023

Blair Tripodi of Masimo Consumer says the custom installation market is vitally important to the company.

Article:
Amplifiers/Receivers | Audio/Video | Headphones | Home Theater | Multiroom AV | News | Speakers/Subwoofers | Wireless AV
March 8, 2023

Sound United Officially Rebrands as Masimo Consumer

Sound United has officially rebranded as Masimo Consumer. Masimo acquired the Sound United brands, which include Marantz, HEOS, Denon, Classé, Polk Audio, Bowers & Wilkins and Definitive Technology, in February 2022. More recently, Masimo announced it would be expanding the HEOS platform into its large healthcare division. Blair Tripodi, Chief Operating Officer, Masimo Consumer, spoke with CE Pro about the changes at the company and what lies ahead.

CE Pro: Why did the executive team behind the Marantz, HEOS, Denon, Classé, Polk Audio, Bowers & Wilkins, and Definitive Technology brands decide to rebrand the group from Sound United to Masimo Consumer?

Blair Tripodi: The corporate evolution began last year in April and the name Masimo Consumer encapsulates the entire consumer division for Masimo. This division oversees the legacy Sound United audio business and brands, and now includes Masimo’s expansion into consumer health. Our collective division and company aspirations are to improve lives beyond the way consumers experience sound, and continuing with the legacy name didn’t encapsulate everything we’re setting out to accomplish.  

CE Pro: How if any impact will the rebranding have on custom integrators that carry the brands?

Tripodi: Little to no impact on our dealer partners. As the Masimo Consumer division continues to grow, the end consumer will remain at the center of our combined focus, across audio and health. We will bring additional innovation to consumers through our dealer family by combining Masimo’s 30-year expertise in signal processing and non-invasive monitoring with the world-class acoustic engineering from our audio businesses. Our audio brands will continue to operate individually, as they possess the value and trust desired by our consumers around the world. In doing so, we will remain a go-to leader offering a one-stop audio portfolio for current and future dealers. 

“The name Masimo Consumer encapsulates the entire consumer division for Masimo. This division oversees the legacy Sound United audio business and brands, and now includes Masimo’s expansion into consumer health.”

Blair tripodi, Masimo consumer

CE Pro: Masimo Consumer’s brands offer solutions that range from amplifiers and receivers to architectural loudspeakers; how important is the custom electronics market to Masimo Consumer in 2023 and beyond?

Tripodi: The existing audio market, which is inclusive of custom integrators, is a vitally important area for Masimo Consumer. We see tremendous opportunity to continue driving innovation up and down the category. In addition, we’re excited about creating new consumer experiences through sound and at the same time improving the lives of consumers by combining our legacy in home audio with Masimo’s expertise in non-invasive monitoring. It is absolutely imperative that we continue to grow and nurture this section of the roadmap to facilitate those relationships.

The Future of Digital Lighting & Control

As a custom integrator, lighting is in demand. Effective communication, education and showcasing the value proposition of LED light fixtures in conjunction with integrative control systems are the keys to overcoming challenges and closing sales in this specialized market. Join us as we discuss the future of digital lighting and control with David Warfel from Light Can Help You and Patrick Laidlaw and Mark Moody from AiSPIRE. Register Now! 

CE Pro: HEOS was an important acquired technology platform to Masimo and its core business of medical devices. Could we see Masimo entering the emerging wellness category that is building through technologies such as circadian lighting and indoor air quality?

Tripodi: The current focus for the HEOS platform in the health and wellness segment is to give users the ability to capture secure, continuous health data throughout their home and share it with clinicians and loved ones. In December, HEOS expanded to be more than just a music resource by proving users an always-on connection to the Masimo Health secure cloud through select Masimo personal products and our Denon Home line of HEOS-enabled audio products. This is just the first step in connecting the hospital to the home.

CE Pro: With Denon and Marantz announcing new products to address home theater, can we expect new solutions from a brand like Classé for today’s two-channel stereo?

Tripodi: Classé has earned a coveted position among the very highest segment of audio brands worldwide and will continue to advance its performance with an exciting product portfolio. Perhaps not exclusively, the focus will remain dedicated to the stereo two-channel listening market with updates to our Delta PRE platform later this year. As we meticulously engineer our next generation of equipment, we will continue to be focused on satisfying discerning listeners’ most demanding requests.

Masimo Denon HEOS healthcare
Related: Sound United Parent Expands Denon HEOS Reach into Healthcare Sector

CE Pro: What can dealers expect in the way of loudspeakers from Definitive Technologies and Bowers & Wilkins this year to address home theater, multiroom audio, stereo and even commercial possibly?

Tripodi: The Definitive Technology and Bowers & Wilkins brands will continue to push the envelope in the loudspeaker category through innovation, performance and design. Dealers have already begun to get a sense of what’s to come with both brands and let’s just say, it’s going to be an exciting year.

  • Page 1

If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our digital newsletters!

ABOUT THE AUTHOR

Robert Archer
Follow
Robert Archer:
Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob has also served as the technology editor for CE Pro's sister publication Commercial Integrator. In his personal time beyond his family, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons and Brazilian jiu-jitsu at Binda Brazilian Jiu Jitsu.
View Robert Archer's complete profile

ARTICLE TOPICS

Amplifiers/Receivers • Audio/Video • Headphones • Home Theater • Multiroom AV • News • Speakers/Subwoofers • Wireless AV

ARTICLE TAGS

Bowers & Wilkins • Classe • Definitive Technology • Denon • HEOS • Marantz • Masimo • Masimo Consumer • Polk Audio • Sound United

SHARE

Share On Facebook
Share On Twitter
Share On Linkedin
Share On Whatsapp
Share Via Email
Copy URL
← Previous Article Next Article →
Article Business SupportCE Pro SummitCommercialEventsNews

Total Tech Summit 2023 Offers More Networking Opportunities Than Ever

Although vendor connections and education sessions are a huge part of the #TotalTech23 value proposition, the 200-plus influencers in attendance will also be there to network.
Article ControlDesignHVAC/IAQLightingMarketsNewsOutdoors

Modern Forms Smart Fans by AiSPiRE Debut at CEDIA Expo 2023

WAC Lighting integrator-focused lighting fixtures company AiSPiRE launches smart fans lineup from sister brand Modern Forms during the recent CEDIA Expo in Denver.
Article Business SupportCE Pro SummitCommercialEventsNews

Total Tech Summit 2023 Offers More Networking Opportunities Than Ever

Although vendor connections and education sessions are a huge part of the #TotalTech23 value proposition, the 200-plus influencers in attendance will also be there to network.
Article Audio/VideoBuildersBusiness SupportControlDesignHome TheaterLightingMotorized ShadesMultiroom AVSpeakers/SubwoofersWellnessWhole-House Systems

Beemer Smart Home: From House Guests to Satisfied Customers

Based in affluent and design-savvy suburban Seattle, Beemer Smart Home welcomes customers and collaborators like treasured house guests.

SHOW NEWSLETTER

Sign Up

CE Pro

Subscribe Sign Up

Content Types

News
Products
Projects
Companies
Downloads
Webcasts
Podcasts
Events

Specials

CEDIA EXPO
CE Pro 100
CE Pro Summit
Awards Programs

Company Info

About
Contact Us
Customer Service
Advertise with Us

Subscribe

Magazine
Newsletters
Digital Edition

Connect

Twitter
Facebook
LinkedIn
YouTube
RSS Feed

Categories

AUDIO/VIDEO
AV Accessories
AV Racks
Amplifiers/Receivers
Cabling
Displays
Furniture
Mounts/Lifts
Multiroom AV
Projector Screens
Speakers/Subwoofers
Wireless AV
CONTROL
Central Vac
Energy/Power
Interfaces/Devices
HVAC/IAQ
Lighting
Motorized Shades
Whole-House Systems
NETWORKING
Cellular
Devices/Equipment
Wireless
Wiring/Installation
SECURITY
Access Control
Alarms/Sensors
Services/Platforms
Surveillance Cameras
BUSINESS SUPPORT
Associations/Buying Groups
Distributors/Reps
Operations
Recurring Revenue
Research
Sales/Marketing
Software/Services
Tools/Testers
MARKETS
Builders
Commercial
Design
Europe
Outdoors
Wellness
FOLLOW US ON
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

© 2023 Emerald X, LLC. All Rights Reserved.

  • ABOUT
  • CAREERS
  • AUTHORIZED SERVICE PROVIDERS
  • DO NOT SELL MY PERSONAL INFORMATION
  • TERMS OF USE
  • PRIVACY POLICY