Smart-Home Pros Love Ring Doorbells, but Doorbird Surges – CE Pro 100 Brand Analysis
2018 Brand Analysis for front-door security shows more CE Pro 100 dealers offer Ring and Doorbird video doorbells than any other brand; Yale tops the list for smart locks and Control4 takes the access controls category.
Yale smart locks, Control4 access controls (video intercom shown) and Ring doorbells are top front-door security brands among CE Pro 100 smart-home pros, according to the 2018 Brand Analysis. This year, Doorbird nearly overtakes Ring.
Front-door security swelled over the past year, as the largest smart-home pros picked up more brands of video doorbells and smart locks. The category itself got a big mass-market boost from giants like Amazon and Walmart, which introduced systems for unattended access for in-home deliveries.
In the video-doorbell category, more CE Pro 100 dealers offered Ring in the past year, even though the products do not integrate well with traditional home-automation systems. A more integration-friendly brand, Doorbird, surged over the year, gaining about 30 new dealers among North America's largest smart-home pros.
Next year, look for Google to make its first appearance in the front-door security categories, as the company just began shipping the new Nest Hello smart doorbell and Nest x Yale lock, both of which employ the Thread networking standard and Nest's own Weave home-automation protocol.
Long before any of these popular consumer brands hit the market, companies like Channel Vision and Holovision dominated the channel in the video-entry category. Their market share among the largest installation companies continues to dwindle, although 20% of CE Pro 100 dealers did name Holovision as an “access control” vendor in the 2018 CE Pro 100 Brand Analysis (below).
Top 5:
- Ring: 51
- Doorbird: 50
- Skybell: 18
- Control4: 7
- Channel Vision: 6
Other Brands:
- August: 4
- Savant: 3
- Holovision: 2
- 2N: 2
- ButterflyMX: 1
- Vivint: 1
- Custom: 1
- Lilin: 1
- Siedle: 1
- Swann: 1
- Nest: 1
Previous Year
2018 CE Pro 100 Brand Analysis
Check out this years top custom electronic brands across 58 product categories.
The top four smart-lock companies in the 2018 CE Pro 100 Brand Analysis — Yale, Kwikset, Schlage (Allegion), and August –kept their positions from the prior year, and each of the brands collected a significant number of new dealers. Assa Abloy, the parent company of #1 lock brand Yale, is becoming a powerhouse in the smart-home channel, acquiring #4 brand August in 2017. Last year, August introduced a “Pro” version of its retrofit door locked featuring by Bluetooth and Z-Wave communications.
Top 5:
- Yale: 62
- Kwikset: 53
- Schlage: 34
- August: 10
- Ercole: 1
Other Brands:
- Latch: 1
- Baldwin/Control4: 1
- Nest: 1
- Weiser: 1
- Vivint: 1
Previous Year
“Access Control” can be a confusing category, especially since the relatively new categories of video doorbells and smart locks have skyrocketed over the past few years. As such, CE Pro 100 dealers name a hodge-podge of products from a variety of categories as their preferred “access control” brands. Home-automation companies (Control4, Savant, Crestron) , smart-lock vendors (Yale, Kwikset), traditional alarm manufacturers (Honeywell, Interlogix) and what the industry considers “traditional” access control vendors (Holovision, Siedle), all have a place in the “access control” category.
All of the major home-automation companies have improved their integrations with front-door communications and camera systems. Control4 continues to improve upon the video-intercom software it launched in 2015.
Top 5:
- Control4: 53
- Yale: 33
- Savant: 29
- Kwikset: 26
- Crestron: 25
Other Brands:
- Crestron: 25
- Holovision: 20
- Honeywell: 16
- Siedle: 14
- Interlogix: 13
- URC: 13
- Card Access: 12
- Aiphone: 10
- Elan: 9
- Viking: 9
- Leviton: 8
- Nortek: 8
- RTI: 8
- DSC: 7
- HID: 7
- Bosch: 7
- Baldwin: 7
- LiftMaster: 7
- AMX: 6
- Linear: 6
- Schlage: 6
- Door King: 6
- Securitron: 5
- Channel Vision: 5
- Alarm Controls: 4
- HES: 4
- Paxton Access: 4
- Emerge: 3
- IEI: 3
- Keyscan: 3
- Elk: 3
- Custom: 3
- Kantech: 3
- Keri Systems: 2
- Rosslare: 2
- Assa Abloy: 2
- SDC: 2
- ProdataKey: 2
- Brivo: 2
- NKS: 2
- Sielox: 2
- CDVI: 1
- Doorbird: 1
- Audio Access: 1
- InVixium: 1
- Latch: 1
- Butterfly MX: 1
- Isonas: 1
- DMP: 1
- Dwelling Live: 1
- Software House: 1
- DSX: 1
Previous Year
CE Pro 100 Lists & Analysis
CE Pro's annual Brand Analysis study surveys the top 100 highest-revenue residential integration firms, otherwise known as the CE Pro 100, to determine their preferred brands in the categories of audio, video, home automation, networking, lighting control, security and more.
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