• CEPro_logo_blue-new
  • TOPICS
      • News
        • People & Places
        • Product Briefs
      • Projects
      • Events
      • Control
        • Central Vac
        • Energy/Power
        • HVAC/IAQ
        • Interfaces/Devices
        • Lighting
        • Motorized Shades
        • Whole House Systems
      • Audio/Video
        • Amplifiers/Receivers
        • AV Accessories
        • AV Racks
        • Cabling
        • Displays
        • Furniture
        • Headphones
        • Home Theater
        • Media
        • Mounts/Lifts
        • Multiroom AV
        • Projectors/Screens
        • Speakers/Subwoofers
        • Wireless AV
      • Security
        • Access Control
        • Alarms/Sensors
        • Services/Platforms
        • Surveillance/Cameras
      • Business Support
        • Associations/Buying Groups
        • Cell Phone Boosters
        • Distributors/Reps
        • Operations
        • Recurring Revenue
        • Research
        • Sales/Marketing
        • Software Services
        • Tools/Testers
      • Networking
        • Cellular
        • Devices/Equipment
        • Wireless
        • Wired/Installation
      • Markets
        • Builders
        • Commercial
        • Design
        • Europe
        • Outdoors
        • Resimercial
        • Wellness
      • CE Pro Hub Pages
        • Bose
        • Inside Sound United
        • Nice
        • Savant
  • PRODUCTS
  • RESOURCES
    • Reports/Downloads
    • Buyer’s Guide
    • Webcasts
    • Podcasts
    • Digital Edition
    • CE Pro-iQ
  • SUBSCRIBE
    • CEDIA SHOW UPDATES
    • CEPRO PRINT EDITION
    • CEPRO DIGITAL EDITION
    • CEPRO NEWSLETTERS
  • DISCOVER
    • CEDIA Expo
      • September 29 – October 1
        Dallas, TX
      • VISIT SITE
    • KBIS
      • February 8 – 10
        Orlando, FL
      • VISIT SITE
    • Total Tech Summit
      • October 26 – 28
        Orlando, FL
      • VISIT SITE
    • Commercial Integrator
      • VISIT SITE
    • Security Sales
      • VISIT SITE
    • Tech Decisions
      • VISIT SITE
    • Campus Safety
      • VISIT SITE
    • Design Well
      • VISIT SITE
    • KBB Online
      • VISIT SITE
    • AV-iQ
      • VISIT SITE
    • CE Pro-iQ
      • VISIT SITE
  • Search
  • TOPICS
    • News
      • People & Places
      • Product Briefs
    • Projects
    • Events
    • Control
      • Central Vac
      • Energy/Power
      • HVAC/IAQ
      • Interfaces/Devices
      • Lighting
      • Motorized Shades
      • Whole House Systems
    • Audio/Video
      • Amplifiers/Receivers
      • AV Accessories
      • AV Racks
      • Cabling
      • Displays
      • Furniture
      • Headphones
      • Home Theater
      • Media
      • Mounts/Lifts
      • Multiroom AV
      • Projectors/Screens
      • Speakers/Subwoofers
      • Wireless AV
    • Security
      • Access Control
      • Alarms/Sensors
      • Services/Platforms
      • Surveillance/Cameras
    • Business Support
      • Associations/Buying Groups
      • Cell Phone Boosters
      • Distributors/Reps
      • Operations
      • Recurring Revenue
      • Research
      • Sales/Marketing
      • Software Services
      • Tools/Testers
    • Networking
      • Cellular
      • Devices/Equipment
      • Wireless
      • Wired/Installation
    • Markets
      • Builders
      • Commercial
      • Design
      • Europe
      • Outdoors
      • Resimercial
      • Wellness
    • CE Pro Hub Pages
      • Bose
      • Inside Sound United
      • Nice
      • Savant
  • PRODUCTS
  • RESOURCES
    • Reports/Downloads
    • Buyer’s Guide
    • Webcasts
    • Podcasts
    • Digital Edition
    • CE Pro-IQ
  • SUBSCRIBE
    • CEPRO PRINT EDITION
    • CEPRO DIGITAL EDITION
    • CEPRO NEWSLETTERS
    • CEDIA SHOW UPDATES
  • DISCOVER
    • Cedia Expo
      VISIT SITE
    • Commercial Integrator
      VISIT SITE
    • Security Sales
      VISIT SITE
    • Tech Decisions
      VISIT SITE
    • Campus Safety
      VISIT SITE
    • Design Well
      VISIT SITE
    • Total Tech Summit
      VISIT SITE
    • KBB Online
      VISIT SITE
    • AV-iQ
    • CE Pro-iQ
M
POPULAR SEARCHES
News
Projects
Control
Audio Video
Security
Business Support
Markets
SUBSCRIBE CEDIA EXPO CEPro-iQ
Amplifiers/Receivers | Audio/Video | CEDIA Expo | Events | Home Theater | News | Projectors/Screens | Speakers/Subwoofers
September 29, 2022

Trinnov Audio Stages ‘Ultimate Immersive Audio Demo’ at CEDIA Expo

Built by Officina Acustica, the Trinnov 11.12.6 Dolby Atmos theater room features McIntosh, Sonus faber audio system with Barco, Kaleidescape, madVR Labs on video side.
Arlen Schweiger  

Key personnel representing the participating 'Ultimate Immersive Audio Demo' exhibitors including Trinnov Audio, McIntosh Group and Kaleidescape, in front of the AV rack at CEDIA Expo.

Article:
Amplifiers/Receivers | Audio/Video | CEDIA Expo | Events | Home Theater | News | Projectors/Screens | Speakers/Subwoofers
September 29, 2022

Trinnov Audio Stages ‘Ultimate Immersive Audio Demo’ at CEDIA Expo

Everything’s bigger in Texas, they say, and apparently Trinnov Audio took that as a challenge when it came to pulling together perhaps the biggest home theater demo at CEDIA Expo 2022. The high-performance AV company is anchoring the “ultimate immersive audio demo” in its booth #26097 at the Kay Bailey Hutchison Convention Center in Dallas for this year’s show, and attendees will not be disappointed.

The booth hosted a preview of what it will be demonstrating during the Sept. 29-Oct. 1 CEDIA Expo, sharing the whopping 11.12.6-channel Dolby Atmos home theater stage with Kaleidescape, Barco, McIntosh, Sonus faber, Seymour-Screen Excellence, madVR Labs, AudioQuest and Officina Acustica.

Driving the seat-shaking demo, which included scenes from Top Gun: Maverick, The Greatest Showman and Dune, is Trinnov’s Altitude32 processor handling the decoding and calibration of the Dolby Atmos configuration, for which it can work with up to 34 channels.

“When I started the company 20 years ago, this is more or less what I had in mind for the future of sound, and we’ve been really active and a pioneer in advancing the sound technology,” says Arnaud Labourie, CEO, Trinnov Audio.

“What you can see – or what you don’t see – in this room is a combination of a lot of technology. Combining the best complement – so best loudspeaker, best processing, best science processing, best source – we achieve the best possible experience. That’s the goal of this demonstration.”

From Ordinary to Extraordinary: The Art and Science of Landscape Lighting Design

We are thrilled to present a lecture topic that delves into the connection between light and our surroundings, exploring how landscape lighting can transform a space from ordinary to extraordinary. Our keynote speaker, Janet Lennox Moyer, will share her extensive knowledge on the complexities of landscape lighting in design, commissioning, and maintenance and provide participants with the tools to identify good versus bad practices and techniques. Join us for an enlightening session that will unlock the secrets to success in landscape lighting design with one of the industry's most respected experts, Janet Lennox Moyer. Register Now! 

Labourie adds that they were able to build all of it in a mere day-and-a-half, thanks to some logistics problems. It gives an idea what integrators can be capable of, especially if they work with a company like Officina Acustica. The European-based company specializes in its holistic approach to room build designs, because the room itself is an important and often overlooked piece of the puzzle.

“We built what is the single most important component – sorry [AV] guys – of the whole thing, which is the room itself. Our philosophy is start with the room,” says Officina Acustica’s Peter Aylett, who is being honored as a CEDIA Fellow during CEDIA Expo 2022.

“If you use the ‘food in a restaurant’ analogy, you go the restaurant because of the chef, not because of the raw ingredients. However, great chefs need the best raw ingredients, so that’s where these guys come in. If you have the best raw ingredients and give them to a terrible chef, you end up with a terrible meal … so what we do as a company is put everything together into the kind of room you’ll want to see. It’s incredibly modular, and that’s how we manage to put this together in a day-and-a-half.”

Trinnov Kaleidescape Film collection
Related: Trinnov Curates Demo Scenes to Highlight Performance of Today’s Home Theaters

On the power side of the equation, the reference theater room incorporates an overload of glowing blue that visitors can see on the wall outside – 19 McIntosh pieces of gear all beautifully stacked to fill the wall. That includes 11 MC611 amplifiers to fuel the LCRs and surround speakers.

‘Why Not Create the Best Experience?’

Speaking of loudspeakers, the complement features a Sonus faber array of Arena 30 LCRs, 14 Arena surrounds and height speakers and 12 Sub S15 (eight up front, four in the rear) models for LFE and bass management.

“Our customer can go from his own two-channel system to a private theater, so why not create the best experience for the customer? We need to create something that is exceptional … when the customer pays for something, we need to give the best,” says Roberto Gamba, business development manager, Sonus faber (McIntosh Group). “What you see hear is a solution made by some of the best partners in the industry.”

Trinnov Audio McIntosh Group Kaleidescape CEDIA Expo
The Trinnov Audio Altitude32 processor decodes the extensive 11.12.6 Dolby Atmos system, while Kaleidescape Strato C & Terra movie playback system supplies the content of the demo room.

Kaleidescape’s 4K Strato C and Terra movie player/server system – one of about 30 rooms featuring Kaleidescape as a source at CEDIA Expo 2022, CEO Tayloe Stansbury notes – provides the demo content.

“If you want to have the best movie playback source, you’ve got to go with Kaleidescape,” he says of the best-of-breed partnership. “We produce files that are about 10x the bit rate and depth of what you get through a streamer, both for audio and for video.

“We love working with Trinnov and McIntosh Group, Barco. Particularly Trinnov – all of our movies that we get for review, particularly the studio masters, we process them and review them before we send them out to our customers, and they’re actually reviewed on a Trinnov. So it’s been a delightful partnership,” Stansbury adds.

A Barco Njord Cinemascope 3-chip laser projector beams up to 9,000 lumens of brightness onto the roughly 14.5-foot-wide Seymour-Screen Excellence screen. The vaunted madVR Labs Envy video processor optimizes the image quality so the video is on par with the audio in the room.

“With the video processing you saw here the whole idea is to be transparent and look amazing,” says Richard Litofsky, co-found and CEO, madVR Labs. The company’s Envy model does HDR dynamic tone mapping on a frame-by-frame basis, he notes, and other advanced technology such as non-linear stretch is highlighted in the demo.

“Maverick is actually in 1:85, but you watched it at Scope,” he says of the aspect ratio. “You watched it at full screen and probably didn’t even notice – that’s our non-linear stretch plus platform. … What we’re able to do is expand it in such a way that the distortion is so minimal, unlike what’s been done before, you can’t even really tell that it’s happening.”

The patent-pending technology compresses vertically and expands horizontally, to get the aspect ratio to fit the full 2.35:1 screen.

If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our digital newsletters!

ABOUT THE AUTHOR

Follow
Arlen Schweiger:
Arlen Schweiger is executive editor of CE Pro and former managing editor of sister publications Commercial Integrator and Security Sales & Integration. Arlen contributes installation features, business profiles, manufacturer news and product reviews.
View Arlen Schweiger's complete profile

ARTICLE TOPICS

Amplifiers/Receivers • Audio/Video • CEDIA Expo • Events • Home Theater • News • Projectors/Screens • Speakers/Subwoofers

ARTICLE TAGS

Barco • CEDIA Expo • CEDIA Expo 2022 • Kaleidescape • MadVR Labs • Mcintosh • McIntosh Group • Sonus Faber • Trinnov Audio

SHARE

Share On Facebook
Share On Twitter
Share On Linkedin
Share On Whatsapp
Share Via Email
Copy URL
← Previous Article Next Article →
Article Audio/VideoAV AccessoriesProductsResimercial

ALLCAST Simplifies Work From Home Setups: CE Pro Review

$499 ALLCAST Video Conference, Webinar and Podcast System from American Recorder Technologies is easy option to offer your WFH clients.
Article BuildersBusiness SupportCablingControlDesignInterfaces/DevicesLightingMotorized ShadesOutdoorsSecuritySurveillance/CamerasWhole-House Systems

Here Are the Most Valuable Home Technology Upgrades to Offer Clients

Joe Borress of Tri Star Electric & Automation offers his thoughts on high-value home upgrades for integrators to focus on.
Article Audio/VideoAV AccessoriesProductsResimercial

ALLCAST Simplifies Work From Home Setups: CE Pro Review

$499 ALLCAST Video Conference, Webinar and Podcast System from American Recorder Technologies is easy option to offer your WFH clients.
Article DesignNewsWellness

ASID Releases Official Resource Guide for Senior Living Environments

New resource for building professionals structures itself along 8 guiding principles, of which include increasing senior autonomy, integrating wellness and elevating building systems.

SHOW NEWSLETTER

Sign Up

CE Pro

Subscribe Sign Up

Content Types

News
Products
Projects
Companies
Downloads
Webcasts
Podcasts
Events

Specials

CEDIA EXPO
CE Pro 100
CE Pro Summit
Awards Programs

Company Info

About
Contact Us
Customer Service
Media Solutions & Advertising

Subscribe

Magazine
Newsletters
Digital Edition

Connect

Twitter
Facebook
LinkedIn
YouTube
RSS Feed

Categories

AUDIO/VIDEO
AV Accessories
AV Racks
Amplifiers/Receivers
Cabling
Displays
Furniture
Mounts/Lifts
Multiroom AV
Projector Screens
Speakers/Subwoofers
Wireless AV
CONTROL
Central Vac
Energy/Power
Interfaces/Devices
HVAC/IAQ
Lighting
Motorized Shades
Whole-House Systems
NETWORKING
Cellular
Devices/Equipment
Wireless
Wiring/Installation
SECURITY
Access Control
Alarms/Sensors
Services/Platforms
Surveillance Cameras
BUSINESS SUPPORT
Associations/Buying Groups
Distributors/Reps
Operations
Recurring Revenue
Research
Sales/Marketing
Software/Services
Tools/Testers
MARKETS
Builders
Commercial
Design
Europe
Outdoors
Wellness
FOLLOW US ON
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

© 2023 Emerald X, LLC. All Rights Reserved.

  • ABOUT
  • CAREERS
  • TERMS OF USE
  • PRIVACY POLICY