Dealer programs can benefit the participants in numerous ways, depending on the manufacturer, and the latest collaboration announced between One Firefly and Lutron looks to be an attractive one for the integrator channel.
This year, Lutron Gold, Platinum, Diamond, Diamond Elite, Black Diamond, Sapphire, and Titanium dealers will receive a credit toward any new One Firefly marketing services (project based work or digital marketing) purchased in 2024.
For this newly refreshed program (learn more here), One Firefly is offering a total of $1,439,500 in free marketing credits to Lutron dealers. Exact credit amount will vary based on dealer level, the company notes.
Credits are provided in addition to the Dealer Marketing Credits that participants receive as part of their program level, which can also be redeemed on Lutron-focused One Firefly marketing services, according to the company.
Integrators Can Leverage One Firefly-Lutron Program in Myriad Ways
Dealers who use their Dealer Marketing Credits from Lutron, as well as the credits offered by One Firefly, have the opportunity to launch impactful digital strategies and branding projects this year to drive new market visibility, sales opportunities, and overall growth, One Firefly explains.

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Integrators can apply their credits toward Lutron-focused marketing services such as refreshing their website, vehicle wraps, brochures, marketing slicks, and other services.
Through this collaboration, Lutron dealers will be able to work with an industry-specialized team of marketing experts to leverage a variety of customized digital strategies.
“We are constantly looking for new and innovative ways to help our dealer community,” says Ben Bard, vice president of the Luxury Residential Business at Lutron.
“And we understand the immense opportunity marketing presents to help integrators unlock new business opportunities and thrive this year. As an industry-specialized agency, One Firefly is uniquely positioned to help our dealers grow and we’re excited to see what this year holds.”
One Firefly’s full-service marketing suite includes, but is not limited to, content marketing (blogging and email), social media, paid advertising, live chat, review management, video, ongoing SEO, and more, the company notes.
“We are thrilled to partner with Lutron Electronics to bring this new benefits program to dealers,” says Ron Callis, CEO of One Firefly.
“Now more than ever, marketing is critical for business owners to navigate through a competitive and ever-evolving marketplace. Our mission is to help technology businesses grow, and our partnership with Lutron will help ensure success and prosperity within our industry as a whole.”
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