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Why Your Home Cinema Business Should Be Booming Right Now

Kaleidescape CEO Cheena Srinivasan explains why all the stars are aligning for home cinema growth for integrators.

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“I think we’ve seen a major shift from theatrical to home entertainment,” says Cheena Srinivasan, CEO of Kaleidescape.

He is right, of course, and it might be the biggest understatement of the year. There are several major trends that have all coalesced to make home theater, or home cinema as Srinivasan likes to call it, grow tremendously.

Among the key shifts taking place are:

  • COVID-19 has forced more consumers to want to upgrade their home entertainment systems, moving more money into the category
  • Even before the pandemic hit, there was a shortening window between the theatrical release of a film and its release to home entertainment. That window has shortened to just 17 days now with a recent deal announced by AMC Theaters and Universal Entertainment.
  • The cost to build and create a great home theater setup has lowered dramatically. What used to required hundreds of thousands of dollars to create can now be built for a fraction of that amount.
  • Source material quality has improved. With the advent of first DVD, then Blu-ray Disc, and now UltraHD Blu-ray, the improved quality of the content has been exponential, even with the advent of lesser-quality streaming video.
  • Immersive audio systems have been launched that offer a high-quality sound experience to watching movies in the home.

With all these trends as a backdrop, Srinivasan sat down with CE Pro for an in-depth Fireside Chat about how integrators can take advantage of these trends to bolster their home cinema business.

“Needless to say, I think streaming video has been probably the single biggest revolution that’s happening. I think now there are literally hundreds of streaming video sites for consumers. You have so much content now from so many content providers that the problem is, quite the opposite of what it was two decades ago, like people are confused,” says Srinivasan.

That confusion is where interfaces like Kaleidescapes come in to help homeowners find their content quicker.

“Home entertainment is king, and more and more content is going to appear in home entertainment sooner giving consumers access to fantastic content,” he says, noting that home cinema is different from other categories of equipment that dealers might install, because it creates an emotional reaction with the client. That “emotional relevance” leads to more referrals than any other equipment category.

The entire 22-minute Fireside Chat also covers demo techniques and other facets of the business.

About the Author

Jason Knott
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Jason Knott:

Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.