Just glancing at the CE Pro 100 Brand Analysis for 2018, it might look like Sonos owns the smart-home installation channel when it comes to soundbars and subwoofers, but be careful about drawing conclusions about Sonos in the channel. It may be the preferred mass-market brand among professional integrators, but home-tech pros spread their loyalty around a variety of brands when it comes to their forte — specialty audio.
For example, while 53% of CE Pro 100 dealers offer soundbars from Sonos, nine custom-oriented brands are offered by more than 20% of these same dealers. So Sonos isn't necessarily the most popular brand among CE Pro 100 companies, but it does blow away other mass-market brands when it comes to the pro-install channel.
Here's the breakdown.
Top 5:
- Sonos: 53
- Sunfire: 28
- B&W: 26
- SnapAV/Episode: 26
- Klipsch: 24
Other Brands:
- Origin Acoustics: 23
- Paradigm: 22
- Leon: 20
- James Loudspeaker: 20
- JL Audio: 20
- Triad: 17
- MartinLogan: 12
- Bose: 12
- Definitive Technology: 12
- Revel: 10
- Monitor Audio: 8
- Meridian: 8
- Velodyne: 7
- Artison: 6
- SVS: 5
- Polk Audio: 4
- Sonance: 4
- Totem Acoustic: 3
- CAT: 2
- JBL: 1
- Dynaudio: 1
- REL: 1
- Meyer Audio: 1
- Stealth: 1
- Epicure: 1
- Source Tech: 1
- Pioneer: 1
Previous Year
2018 CE Pro 100 Brand Analysis
Check out this years top custom electronic brands across 58 product categories.
Leaders Sonos and Leon Speakers picked up a few more CE Pro 100 dealers in the soundbar category for 2018. James Loudspeakers breaks the Top 5 for the first time, picking up 10 more dealers since the 2017 Brand Analysis.
% of CE Pro 100 integrators offering each brand. Top 5:
- Sonos: 72
- Leon: 50
- James Loudspeaker: 23
- Sonance: 21
- SnapAV/Episode: 20
Other Brands:
- Bose: 20
- Paradigm: 18
- Triad: 17
- Sony: 15
- Klipsch: 14
- B&W: 11
- Yamaha: 11
- Samsung: 10
- Definitive Technology: 9
- Artison: 8
- Denon: 6
- GoldenEar: 6
- Martin Logan: 6
- Revel: 5
- Integra: 5
- Polk Audio: 5
- KEF: 4
- Monitor Audio: 3
- Harman Kardon: 2
- LG: 2
- Cambridge Audio: 1
- D + M: 1
- Vizio: 1
- CAT: 1
Previous Year
CE Pro 100 Lists & Analysis
CE Pro's annual Brand Analysis study surveys the top 100 highest-revenue residential integration firms, otherwise known as the CE Pro 100, to determine their preferred brands in the categories of audio, video, home automation, networking, lighting control, security and more.
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