LG Electronics has long been ahead of the curve when it comes to OLED, and this year’s expo continues their innovation with large-size lifestyle displays, gaming TVs, and in-car versions. LG Display, a division LG, plans to showcase these latest OLED solutions based on proprietary “META Technology” at CES 2024 in Las Vegas, being held Jan. 9-12.

The company will operate two booths at the Las Vegas Convention Center (LVCC), with its main booth in the North Hall and an exclusive booth dedicated to automotive displays in the West Hall.

Under the theme of “A Better Future,” LG Display will present its latest large-sized OLED technology and next-generation automotive display solutions optimized for Software Defined Vehicles (SDVs).

At the main North Hall booth, LG Display will highlight the improved performance and features advancements of its displays, including TVs, gaming monitors, and Transparent OLEDs.

The company is set to unveil its latest OLED TV panel that is said to deliver significant enhancement from LG’s proprietary “META Technology,” which it showcased last year as an important milestone after a decade of focusing on OLEDs.

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The technology combines “Micro Lens Array (MLA),” which it says maximizes the light emission from organic materials, with a brightness-enhancing algorithm to achieve the highest level of brightness of any existing OLED TV panel.

Gaming, Transparent & In-Vehicle OLEDs from LG Display at CES

In addition, LG Display will also present its lineup of gaming OLEDs spanning 20 to 40 inches, including the high-performance 27-inch QHD gaming OLED panel that features 480Hz ultra-high refresh rate. By generating 480 frames per second, the 27-inch 480Hz QHD gaming OLED panel provides the optimal gaming experience with its smooth and sharp visuals, even during fast screen transitions, LG Display notes.

The 34- and 39-inch panels offer ultra-wide (21:9) aspect ratio for an immersive experience, while the 31.5-inch panel supports a clear UHD (3840×2160) resolution suitable for gaming as well as office work and content consumption.

LG Display’s gaming OLED panels include millions of self-emitting pixels without a separate backlight source to boast high refresh rates and resolutions, as well as a fast response time of 0.03ms. In addition, the META Technology further enhance the overall image quality while minimizing external light reflections during darker scenes, according to the company.

On the commercial market side, LG Display will show its full lineup of Transparent OLEDs, including the 30-, 55-, and 77-inch displays, to deliver new retail experiences by creating unique applications through the use of mid-sized and ultra-large Transparent OLED panels.

Transparent OLEDs are also ideal for indoor use thanks to their lower heat generation compared to conventional LEDs, while their versatility allows for installation in almost all spaces and interiors such as windows, walls, and floors of various sizes, the company adds.

In its West Hall booth, LG Display will showcase its ultra-large “Pillar-to-Pillar (P2P)” display solution optimized for Software Defined Vehicles (SDV), which incorporate the company’s differentiated automotive display technologies such as P-OLED, ATO (Advanced Thin OLED), and LTPS (Low-Temperature Polysilicon) LCD.

LG Display is also introducing its “Switchable Privacy Mode (SPM),” which is said to effectively keep the driver’s focus on the road by controlling the passenger display’s viewing angle.

Other new in-car experiences the company will debut include a 17-inch Foldable OLED designed for RSE (Rear Seat Entertainment) and an 18-inch Slidable OLED that is hidden in the ceiling and can be extended downwards for use.

The company also recently announced it will be debuting a robot assistant that is meant to act as a smart home hub in addition to Google Chromecast and Home Hub integrations for many of its TVs.

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