• CEPro_logo_blue-new
  • TOPICS
      • News
        • People & Places
        • Product Briefs
      • Projects
      • Events
      • Control
        • Central Vac
        • Energy/Power
        • HVAC/IAQ
        • Interfaces/Devices
        • Lighting
        • Motorized Shades
        • Whole House Systems
      • Audio/Video
        • Audio/Video
        • AV Accessories
        • AV Racks
        • Cabling
        • Displays
        • Furniture
        • Headphones
        • Home Theater
        • Media
        • Mounts/Lifts
        • Multiroom AV
        • Projectors/Screens
        • Speakers/Subwoofers
        • Wireless AV
      • Security
        • Access Control
        • Alarms/Sensors
        • Services/Platforms
        • Surveillance/Cameras
      • Business Support
        • Associations/Buying Groups
        • Cell Phone Boosters
        • Distributors/Reps
        • Operations
        • Recurring Revenue
        • Research
        • Sales/Marketing
        • Software Services
        • Tools/Testers
      • Networking
        • Cellular
        • Devices/Equipment
        • Wireless
        • Wired/Installation
      • Markets
        • Builders
        • Commercial
        • Design
        • Europe
        • Outdoors
        • Resimercial
        • Wellness
      • CE Pro Hub Pages
        • Bose
        • Savant
        • Inside Sound United
  • PRODUCTS
  • RESOURCES
    • Reports/Downloads
    • Buyer’s Guide
    • Webcasts
    • Podcasts
    • Integrator Jobs
    • Digital Edition
    • CE Pro-iQ
  • SUBSCRIBE
    • CEDIA SHOW UPDATES
    • CEPRO PRINT EDITION
    • CEPRO DIGITAL EDITION
    • CEPRO NEWSLETTERS
  • DISCOVER
    • CEDIA Expo
      • September 29 – October 1
        Dallas, TX
      • VISIT SITE
    • KBIS
      • February 8 – 10
        Orlando, FL
      • VISIT SITE
    • Total Tech Summit
      • October 26 – 28
        Orlando, FL
      • VISIT SITE
    • Commercial Integrator
      • VISIT SITE
    • Security Sales
      • VISIT SITE
    • Tech Decisions
      • VISIT SITE
    • Campus Safety
      • VISIT SITE
    • Design Well
      • VISIT SITE
    • KBB Online
      • VISIT SITE
    • AV-iQ
      • VISIT SITE
    • CE Pro-iQ
      • VISIT SITE
  • Search
  • TOPICS
    • News
      • People & Places
      • Product Briefs
    • Projects
    • Events
    • Control
      • Central Vac
      • Energy/Power
      • HVAC/IAQ
      • Interfaces/Devices
      • Lighting
      • Motorized Shades
      • Whole House Systems
    • Audio/Video
      • Audio/Video
      • AV Accessories
      • AV Racks
      • Cabling
      • Displays
      • Furniture
      • Headphones
      • Home Theater
      • Media
      • Mounts/Lifts
      • Multiroom AV
      • Projectors/Screens
      • Speakers/Subwoofers
      • Wireless AV
    • Security
      • Access Control
      • Alarms/Sensors
      • Services/Platforms
      • Surveillance/Cameras
    • Business Support
      • Associations/Buying Groups
      • Cell Phone Boosters
      • Distributors/Reps
      • Operations
      • Recurring Revenue
      • Research
      • Sales/Marketing
      • Software Services
      • Tools/Testers
    • Networking
      • Cellular
      • Devices/Equipment
      • Wireless
      • Wired/Installation
    • Markets
      • Builders
      • Commercial
      • Design
      • Europe
      • Outdoors
      • Resimercial
      • Wellness
    • CE Pro Hub Pages
      • Savant
      • Bose
      • Inside Sound United
  • PRODUCTS
  • RESOURCES
    • Reports/Downloads
    • Buyer’s Guide
    • Webcasts
    • Podcasts
    • Integrator Jobs
    • Digital Edition
    • CE Pro-IQ
  • SUBSCRIBE
    • CEPRO PRINT EDITION
    • CEPRO DIGITAL EDITION
    • CEPRO NEWSLETTERS
    • CEDIA SHOW UPDATES
  • DISCOVER
    • Cedia Expo
      VISIT SITE
    • Commercial Integrator
      VISIT SITE
    • Security Sales
      VISIT SITE
    • Tech Decisions
      VISIT SITE
    • Campus Safety
      VISIT SITE
    • Design Well
      VISIT SITE
    • Total Tech Summit
      VISIT SITE
    • KBB Online
      VISIT SITE
    • AV-iQ
    • CE Pro-iQ
SUBSCRIBE CEDIA EXPO
POPULAR SEARCHES
News
Projects
Control
Audio Video
Security
Business Support
Markets
Audio/Video | CES | Displays | Events | Home Theater | News | Products | Projectors/Screens
January 14, 2021

Hisense, TCL Highlight Large-Screen Laser TV & 8K at CES

At Digital CES 2021, big-selling brands Hisense with its Laser TV & ULED sets and TCL with new 85-inch XL Collection show enticing big screen options.
Arlen Schweiger  
Hisense, TCL Highlight Large-Screen Laser TV & 8K at CES

Hisense and TCL (left to right) detailed improvements among the upcoming lineup of respective Laser TV and 8K TVs shown at CES 2021.

Article:
Audio/Video | CES | Displays | Events | Home Theater | News | Products | Projectors/Screens
January 14, 2021

Hisense, TCL Highlight Large-Screen Laser TV & 8K at CES

While the “big three” display makers Sony, Samsung and LG tend to grab consumer eyeballs as marquee-name TV trend-setters, the annual CES show provides opportunity for other popular manufacturers to showcase their sweet new sets as well.

And as with all display manufacturers, there is no shortage of 8K and large-screen media room and home theater options. Here’s some of what big global brands Hisense and TCL shared at Digital CES 2021.

“Hisense continues to maintain the No. 1 TV position in the Chinese market and we are extremely competitive globally. Our ongoing innovation allowed us to expand this success even during a challenging year,” says Fisher Yu, vice president of Hisense Group, pointing to the company’s social TV platform, Dual Cell TV and new TriChroma Laser TV offerings.

Additionally, Yu notes, Hisense forayed into the education market, professional broadcast monitors and medical screens.

To continue its home entertainment wares in 2021, Hisense will implement its 8K 120Hz chip and mini LED 4K 120 Hz technology into its lineup, featuring the ULED and Laser TV series, Yu says, “to provide the user an impressive audiovisual experience.” He also points to the company’s U7 processor and high refresh rate for adding to the experience, especially with sports per Hisense’s role as an official sponsor of Euro 2020 soccer.

Measuring Supply Chain Impacts on Home Entertainment

The home entertainment category is especially susceptible to the supply chain crisis because there are so many individual components required. Despite that ongoing problem, the once-forgotten “home theater” category continued its strong comeback in 2021 likely driven by the ongoing house-bound public due to the COVID-19 pandemic. Download your copy today!

Beyond ULED, the company will bolster its portfolio of Laser TVs in 2021, with screen sizes ranging from 75 to 100 inches that incorporate the TriChroma laser technology.

The new TriChroma Laser TVs mark the latest iteration of the product, explains Dr. Xianrong Liu, chief scientist of Hisense Laser TV, who recalls bringing the first-generation Laser TV to CES back in 2015. He cited industry statistics on the growth of Hisense’s Laser TV in 2020, noting a 288% rise in overseas sales in 2020 from 17 countries including the U.S., and added that 75-, 80- and 88-inch models sold particularly well among the group.

“It shows us that in the past five years Laser TV has gone from a category in the niche market to mass market. In the meantime, the possibility of Laser TV display is being accelerated more than ever before,” Liu says, noting new 4K laser TV and projection offerings from major market players Samsung, LG and Sony.

Improved TriChroma Light Source Powers Hisense Laser TVs

Hisense Laser TV
Related: Hands On: CE Pro Reviews Hisense Laser TV

Liu elaborated on the evolution of the laser light source and the size of the displays since Hisense launched its 100-inch model in 2014, mentioning the move from laser phosphor to dual-color laser and now RGB while the size has gone from 75 to 100 to now even 300 inches for resimercial applications.

At Digital CES 2021, Hisense is introducing new Laser TV models for 2021 featuring its TriChroma technology. “We designed a new RGB laser light source architecture,” Liu explains. “Different color lasers are separately packaged and finely controlled, which results in purer color performance.”

He adds the 430 nits brightness exceeds that of regular TVs by 20% at the pixel level, and the incorporated 100-inch screen has an enhanced wide viewing angle but with greater eye comfort level so people can sit closer for more immersion.

Liu notes the latest technology achieves a 128% improvement on the original RGB color gamut, and can reach 107% coverage of BT.2020 color space and 151% of the DCI-P3 film color standard.

Hisense ULED CES 2021
Hisense mentions its ULED big-screen products got a boost as sponsor of Euro 2020.

“Hisense will continue to depend on the function of the large screen as the center of the smart home,” Yu adds.

Toward that end, he mentions Hisense’s vision of the home screen ecosystem that marries core technologies of displays, artificial intelligence of things and cloud services to address “the variety of everyday life, no matter where you are at any given time.”

The ecosystem or “eco-screen” products, particularly vital as the pandemic carries on, enables users to enjoy entertainment, home fitness, work-from-home, online learning and other lifestyle activities whether solo or interacting socially with others via screens.

Hisense, which recently joined the WiSA (Wireless Speaker & Audio) Association, launched products for home education uses, for instance, measuring 28, 43, 55 and 65 inches, while other displays and monitors for home fitness and gamers incorporate features to facilitate social connections.

TCL Enhances Mini-LED, Debuts 85” XL Collection

Meanwhile, TCL is another major display manufacturer that’s been gaining momentum in recent years and also shared its latest big-screen (or bigger-screen, we should say) news at Digital CES 2021.

For starters, the company introduced its XL Collection of 85-inch displays. TCL says the XL Collection will comprise three models this year: the 4-Series TCL Roku TV, focused on delivering 4K HDR streaming content; 4K HDR TCL Roku TV with QLED picture quality; and flagship mini-LED powered 8K TCL TV with QLED wide color technology.

“Last year was a unique one for TCL but through it all, the team never lost sight of its goal to become America’s preferred consumer electronics brand and maintain its status – the No. 2 selling brand of television in the United States,” says Chris Larson, senior vice president, TCL. In 2020, buying group Nationwide Marketing Group began distributing TCL in the U.S.

TCL CES 2021 8K upscaling
TCL introduced its XL Collection of 85-inch TVs and noted its 6-Series Roku TVs take advantage of its AiPQ Engine upscaling processing.

“Not only did consumer needs propel us toward that achievement as people looked to their TV for entertainment more than ever, but large screens were in demand and picture performance became even more important. As a result, technology like mini-LED and QLED [quantum dot] made so much more sense as we approached CES.”

The company continues to make strides to elevate its 4K Roku TVs and 8K quality as well as make 8K more accessible to consumers as shown at CES 2021.

TCL announced that its third-generation mini-LED backlight technology, OD Zero mini-LED, will launch later this year. The company explains that OD Zero combines tens of thousands of mini-LEDs and thousands of “Contrast Control Zones” for better brightness, precision contrast and smooth uniformity in displays.

In addition to bringing mini-LED backlight to its 6-Series TCL Roku TV models last year, TCL notes that all of this year’s 6-Series Roku TVs will have 8K resolution, aided by its AiPQ Engine upscaling.

Among the 2021 TV lineup rollout set for later this year, the company noted its 4-Series Roku TV 85-inch model of the new XL Collection for starters will launch later this quarter at $1,599.

ABOUT THE AUTHOR

Follow
Arlen Schweiger:
Arlen Schweiger is executive editor of CE Pro and former managing editor of sister publications Commercial Integrator and Security Sales & Integration. Arlen contributes installation features, business profiles, manufacturer news and product reviews.
View Arlen Schweiger's complete profile

ARTICLE TOPICS

Audio/Video • CES • Displays • Events • Home Theater • News • Products • Projectors/Screens

ARTICLE TAGS

4K • 8K • CES • Hisense • Laser • TCL

SHARE

Share On Facebook
Share On Twitter
Share On Linkedin
Share On Whatsapp
Share Via Email
Copy URL
← Previous Article Next Article →
Article Audio/VideoAV AccessoriesNewsProducts

Hands-On: Compact Pro-Ject CD Box S3 Provides Vibrant CD Playback

The budget-friendly Pro-Ject CD Box S3 CD player offers integrators a great option to give customers high-quality playback of their discs.
Article ControlLightingNewsSecurityServices/PlatformsWhole-House Systems

How Can I Get Started Installing Z-Wave Smart Homes?

Z-Wave Alliance executive director Mitch Klein walks through various pieces to tie together using the Z-Wave ecosystem for integrators to create a robust starter – but scalable – smart home.
Article Audio/VideoAV AccessoriesNewsProducts

Hands-On: Compact Pro-Ject CD Box S3 Provides Vibrant CD Playback

The budget-friendly Pro-Ject CD Box S3 CD player offers integrators a great option to give customers high-quality playback of their discs.
Article Amplifiers/ReceiversAudio/VideoAV AccessoriesCablingEuropeHeadphonesMarketsNewsSpeakers/SubwoofersWireless AV

High End Munich Return Draws Nearly 20K Audiophile Attendees

Halted by the pandemic since last staged in 2019, High End Munich 2022 event welcomes 19,767 visitors from 80 countries to see 450 exhibitors, plus brand ambassador Alan Parsons.

SHOW NEWSLETTER

Sign Up

CE Pro

Subscribe Sign Up

Content Types

News
Products
Projects
Companies
Downloads
Webcasts
Podcasts
Events

Specials

IntegratorJobs
CEDIA EXPO
CE Pro 100
CE Pro Summit
Awards Programs

Company Info

About
Contact Us
Customer Service
Media Solutions & Advertising

Subscribe

Magazine
Newsletters
Digital Edition

Connect

Twitter
Facebook
LinkedIn
YouTube
RSS Feed

Categories

AUDIO/VIDEO
AV Accessories
AV Racks
Amplifiers/Receivers
Cabling
Displays
Furniture
Mounts/Lifts
Multiroom AV
Projector Screens
Speakers/Subwoofers
Wireless AV
CONTROL
Central Vac
Energy/Power
Interfaces/Devices
HVAC/IAQ
Lighting
Motorized Shades
Whole-House Systems
NETWORKING
Cellular
Devices/Equipment
Wireless
Wiring/Installation
SECURITY
Access Control
Alarms/Sensors
Services/Platforms
Surveillance Cameras
BUSINESS SUPPORT
Associations/Buying Groups
Distributors/Reps
Operations
Recurring Revenue
Research
Sales/Marketing
Software/Services
Tools/Testers
MARKETS
Builders
Commercial
Design
Europe
Outdoors
Wellness
FOLLOW US ON
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

© 2021 Emerald X, LLC. All Rights Reserved.

  • ABOUT
  • CAREERS
  • TERMS OF USE
  • PRIVACY POLICY