MQA Signs Multi-Year Deal with Universal Music Group
High-resolution audio technology company MQA signs deal with Universal Music Group (UMG) to encode the company's music catalog.
Music technology company MQA and Universal Music Group (UMG), a developer of music-based entertainment, have announced a joint multi-year agreement that will encode UMG’s catalog of master recordings in MQA’s high-performance audio technology format.
The collaboration will make some of the world’s most celebrated recordings available for the first time in high-resolution audio streaming formats.
The announcement comes shortly after the launch of the cross-industry marketing campaign “Stream the Studio,” which began this past January at CES 2017 in Las Vegas and was spearheaded by the Digital Entertainment Group (DEG), to raise awareness of the advantages of high-resolution audio streaming.
Mike Jbara, CEO of MQA, says the partnership will help to bring some of the world's top artists to consumers without compromising the sound of their music.
“We’re very pleased to be working with Universal Music to achieve our goal of moving studio-quality sound into the mainstream," says Jbara. "Universal’s timeless catalogue and impressive artist roster will fuel music streaming services worldwide and enable the premium listening experience for all music fans.”
Michael Nash, executive vice president of digital strategy at UMG, adds the agreement with MQA provides the record label with insurances that its audio performance goals are met through the medium of streaming audio.
“The promise of high-resolution audio streaming is becoming a reality, with one service already in the market and several more committed to launching this year," says Nash. "With MQA, we are working with a partner whose technology is among the best solutions for streaming Hi-Res Audio, and one that doesn't ask music fans to compromise on sound quality for convenience. We’re looking forward to working with Mike and his team at MQA to make our industry-leading roster of artists and recordings available to music fans in the highest quality possible.”
Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob also serves as the technology editor for CE Pro's sister publication Commercial Integrator. In addition, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons in Haverhill, Mass. Have a suggestion or a topic you want to read more about? Email Robert at [email protected]
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