Is Best Buy Misleading its Price Match Guarantee?
The US District Court, Southern District has allowed Thomas Jermyn to sue Best Buy, who is alleging that Best Buy's "price match guarantee policy as a ploy, to lure unsuspecting consumers into its stores and to induce them to purchase its merchandise, while allegedly having an undisclosed 'Anti-Price Matching Policy,' pursuant to which employees aggressively deny customers' legitimate price match requests," according to HD Guru.
Among the major revelations listed from evidence within the decision based on internal BB documents, depositions of current BB employees and declarations by two former BB employees are the following allegations:
- Best Buy had an undisclosed Anti-Price Matching Policy
- Corporate headquarters disseminated the anti-price matching policy to regional managers, store managers, assistant managers, and necessary store personnel
- Best Buy taught its employees how to deny price match requests in its training facilities in New York
- Best Buy provided financial bonuses based, in part, on denying proper price match requests
- Best Buy denied more than 100 proper price match requests per store per week.
Gizmodo has an example of a reader named Jake who allegedly was presented with different model numbers to get around the price matching policy.
Example: A few months ago my wife and I were looking at a Frigidaire Washer. The model we were interested was the ATF8000FS. At Best Buy, we found the washer there however it was displayed as the ATF8000FSL. At first I figured "Oh this must be some variation on the original model number, like how manufacturers sometimes add a letter to the end of the model to indicate the product color." Anyways, to make a long story short, this ATF8000FSL was not available from the manufacturer.
The "L" was added on by Best Buy in order for them to skirt around price matching.
We can't confirm Best Buy's price matching decisions, but the story has been gathering steam recently. Here's the FAQ on Best Buy's Price Guarantee.
Of course, this isn't the first time that Best Buy has been accused of misleading its customers. The retailer allegedly compared a "calibrated" HDTV to a "non-calibrated" HDTV, with one showing high-def content and the other standard-def.
What do you think? Have you had an issue with Best Buy's price matching policy?
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73 Comments (displayed in order by date/time)
There’s no easter bunny?
That is a flat out lie. I’ve been employed by Best Buy for years and NEVER have I heard anything of this. In fact, we usually go out of our way to take care of our customers if they bring a price in that doesn’t full under our price match policy. This lawsuit will fail.
Dave M,
I take that back… There is convincing evidence that there is an Easter Bunny this week only if you speak to a Best Buy salesperson- They will say anything for a $20.00 spiff.
Death to the big box store!
Hopefully BB will go the way of CC and Tweeter, to name a few. The idiots who work there know nothing, except how to move the sutff with the best spiff or GP numbers. No wonder internet stores are beating the daylights of of the big box outfits. All the big box has to offer anymore is negative - dishonest practices, technically ignorant employees, poor customer support, and limited equipment choices.
Ben,
When did BB ever offer “Valet Parking?” If you’ve been working there for years and never heard of these deceptive tactics, you obviously were never inside the store.
If you were inside, please tell all of us when you “unusally” didn’t go out of your way to take care of a customer.
This story doesn’t surprise me,I’ve been denied PM on several items.I went to other BB and the manager gave them though,every store is different.
It turns out that “legitimate” price matching is a privilege, and subjective.
Go figure.
i went this weekend figuring they would not price match, but to my glee, they did indeed give me the price match (albeit after 15 minutes of waiting- where the salesman disappeared in order to call the competition and see if it was in stock)—i mean, he could have said “they told me we’re out of stock” and that woulda been the end of it…
First, your article is ridiculous. “US District Court - Southern District.” Which Southern District? There are about 20 of them.
I went to Best Buy to purchase a new laptop that was advertised on the weekly sale. At first, they said all of the particular model that I wanted were already pre-loaded with Office and would cost $150 more and I would need to wait to have the software uninstalled or pay more, I said I would wait until it was uninstalled and then they magically found one without office. Then they said that I would need to purchase additional drivers for the laptop if I wanted to get on the internet, which was another. At Best Buy, an UN-educated consumer is their best customer
best buy store employees do not get spiffs for selling certain products. they are not on commission.
if the model number does not match or the competitor does not have it in stock, the price match is denied. It is a rather black and white policy.
What do you mean the court “allowed him to sue”??
That makes no sense. Courts don’t “ALLOW” you to sue. You can sue anyone for anything. Period. Whether it’s frivolous or not is a totally separate question.
I call b.s. on this.
I have had similar experiences at best buy. The only thing I can say is educate yourself and realize how they play the game.
-MIke
@ You’re dumb.
Thanks for the comment. You’re right, it could have been more grammatically accurate.
The court allowed the class action law suit to move forward ... so technically speaking, it’s correct.
Best,
Jason



What a surprise and how rare… Only a total idiot does not realize that big box stores spend more time training their employees how to sell extended warranties and get out of matching a price from a competitor than actually teaching them how any component works.
If you wish to waste the space and time to write about the obvious,(even though the article is well written), may I suggest you’d be better served to list the reasons why OJ was guilty of double murder, there is no Easter Bunny or Santa,
the Octo-Mom is nuts, and Bernie Madoff is a thief.