Specifi, a proposal software and project management platform for AV integrators, has announced a strategic partnership with Masimo’s consumer audio brands that brings a wide range of Masimo’s premium audio products, including renowned brands like Bowers & Wilkins, Classé Audio, Denon, Definitive Technology, Marantz, and Polk Audio directly to the Specifi platform.
The news of the Masimo partnership follows closely on the heels of Snap One joining Specifi back in March 2024. The software company boasts the new collaboration further strengthens Specifi’s commitment to provide U.S. dealers with a comprehensive product offering that also streamlines the proposal creation process.
With the addition of the Masimo portfolio, Specifi now boasts partnerships with three key suppliers in the United States market: Snap One, Pioneer Music Company, and Masimo. Dealers also have access to over 250,000 products on the Specifi database from the world’s biggest CI brands with the ability to easily add their own pricing.
“We are thrilled to partner with Masimo, further expanding our product selection and empowering dealers to deliver exceptional customer experiences,” says Joe Lautner, vice president of strategy, Specifi. “Masimo represents some of the greatest audio brands in the industry and now it’s easy for Specifi users to quickly place them in their system designs, complete with pricing, imagery, and specifications.”
Specifi adds the partnership provides these benefits to integrators:
- Digital Sales Proposals: Create interactive proposals that showcase dealers’ expertise and services.
- Project Management Documentation: Generate accurate cable schedules automatically and network address maps, eliminating manual calculations and errors.
- Change Orders: Easily manage project changes and keep clients informed.
- CRM: Streamline customer relationship management and nurture leads effectively.
- Sales Pipeline: Track the sales pipeline and forecast future revenue.
- Team management: Tasks, expenses, holidays, timesheets, and more.
