madVR Labs and Ascend AV have announced the forthcoming madVR Labs Experience Center–Midwest, by Ascend. This experience center promises an opportunity to engage with a diverse selection of high-end brands in the same theater. 

Operated by Ascend AV, with marketing, promotional activities, and industry leadership in video processing spearheaded by madVR Labs, the center is conveniently located in Olathe, Kansas. Its central position within the United States ensures easy access for all. Designed with manufacturers, audiophiles, videophiles, and tech enthusiasts in mind, this venue is set to redefine the standards of showcasing and integrating leading audiovisual technologies all housed in one theater. 

According to madVR, the center boasts an extensive variety of brands presented together, facilitating a comprehensive demonstration environment. 

Visitors can interact with a meticulously selected and calibrated range of products from a range of audiovisual companies, known for their quality and performance. madVR states this hands-on approach allows for a deeper understanding of the synergies between different technologies, and how these brands can be combined to deliver the ultimate home theater and media room solutions. 

Moreover, the center is poised to become an essential resource for manufacturers and industry professionals, offering a dedicated space for training, product demonstrations, and integration testing—crucial for achieving excellence and reliability in high-end solutions. 

Equipment in the experience center includes:

• madVR Envy Extreme MK2 HDR tone mapping, MotionAI video processing for video quality and immersion. 
• Ascendo loudspeaker system, including three Black Swan LCRs, 14 BE Pro Passive; eight 21 Sub Passive, 2x 32-inch Infra Sub, and a 50-inch Infra Sub. 
• Christie Digital Griffyn 4K35-RGB projector: Offering exceptional visual clarity, detail and brightness. 
• Kaleidescape: Featuring the Strato C and Terra Prime 48 for an unparalleled movie playback experience. 
• Officina Acustica: Providing room design, construction, and acoustic treatment engineering and expertise. 
• StormAudio Elite ISP MK3 32 with 24-channel decoding and upmixing with 32-channel amplification, exclusively with Dirac Live Active Room Treatment. 
• SurgeX power protection and management solutions. 
• Trinnov Audio: Altitude32 processing and Amplitude16 amplification, showcasing Trinnov’s Optimizer new WaveForming technology. 
• Seymour Screen Excellence 170-inch acoustically transparent screen. 

More from madVR: This Mammoth Theater Room Features a Color-Tunable, Luminescent Bar

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