The Home Technology Association (HTA), has announced the expansion of its HTA Certification program to the United Kingdom. This milestone comes in response to demand from U.K.-based integrators seeking to distinguish themselves with the HTA’s mark of excellence.
The buying group boasts that through the availability of the program in the United Kingdom. According to HTA, U.K. integrators can now join an elite group of integration firms that provide first-rate technology experiences for homeowners and serve as technology design partners to architects, interior designers, and building professionals. The certification is a testament to a company’s technical proficiency, exceptional customer service, comprehensive aftercare, and sterling industry reputation.
“Since the HTA launched in 2017, we learned quickly that top integrators throughout the globe are looking to differentiate themselves from the ‘AV guys’ that have hurt the reputation of the home technology integration industry,” states HTA CEO Josh Christian. “We look forward to bringing the HTA Certification standard to the United Kingdom, helping qualified integrators there earn the business they rightfully deserve, and helping raise the stature and importance of integrators to the UK’s design and build communities.”
The HTA has already updated the HTA Certified integrator locator and calibrated their technology budgeting tool for UK users. When visitors use the Certified locator or budgeting tool, it will automatically sense the country where the user is (for the U.K., U.S., and Canada).
The buying group asserts that with this expansion, U.K. integrators, homeowners, builders, architects, and interior designers can now leverage the full suite of resources. From educational articles, to the technology budgeting tool, technology checklists, a sales closer tool, and the HTA Design Partner program, the association continues to lead the way in supporting its HTA Certified integrators. This, HTA claims, makes it easier for integrators to forge relationships with the design and build trades and provide better technology experiences for homeowners and related trades alike.
“After a tour of our Experience Centre, most homeowners’ reaction is, ‘I want all of this awesome stuff!’ but of course very few are able or prepared to pay for everything that’s on offer,” adds James Ratcliffe, owner of Homeplay Ltd in Weybridge, England. “The HTA budget calculator helps the homeowner decide where they want to focus their budget in a matter of minutes, which is a huge time-saver for both the integrator and the homeowner.”
