Smart-Home Pros Love Ring Doorbells, but Doorbird Surges – CE Pro 100 Brand Analysis

2018 Brand Analysis for front-door security shows more CE Pro 100 dealers offer Ring and Doorbird video doorbells than any other brand; Yale tops the list for smart locks and Control4 takes the access controls category.
Published: June 7, 2018

Front-door security swelled over the past year, as the largest smart-home pros picked up more brands of video doorbells and smart locks. The category itself got a big mass-market boost from giants like Amazon and Walmart, which introduced systems for unattended access for in-home deliveries.

In the video-doorbell category, more CE Pro 100 dealers offered Ring in the past year, even though the products do not integrate well with traditional home-automation systems. A more integration-friendly brand, Doorbird, surged over the year, gaining about 30 new dealers among North America's largest smart-home pros.

Next year, look for Google to make its first appearance in the front-door security categories, as the company just began shipping the new Nest Hello smart doorbell and Nest x Yale lock, both of which employ the Thread networking standard and Nest's own Weave home-automation protocol.

Long before any of these popular consumer brands hit the market, companies like Channel Vision and Holovision dominated the channel in the video-entry category. Their market share among the largest installation companies continues to dwindle, although 20% of CE Pro 100 dealers did name Holovision as an “access control” vendor in the 2018 CE Pro 100 Brand Analysis (below).

% of CE Pro 100 integrators offering each brand

Top 5: 

  1. Ring: 51
  2. Doorbird: 50
  3. Skybell: 18
  4. Control4: 7
  5. Channel Vision: 6

Other Brands: 

  • August: 4
  • Savant: 3
  • Holovision: 2
  • 2N: 2
  • ButterflyMX: 1
  • Vivint: 1
  • Custom: 1
  • Lilin: 1
  • Siedle: 1
  • Swann: 1
  • Nest: 1

Previous Year

2018 CE Pro 100 Brand Analysis

Check out this years top custom electronic brands across 58 product categories.

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The top four smart-lock companies in the 2018 CE Pro 100 Brand Analysis — Yale, Kwikset, Schlage (Allegion), and August –kept their positions from the prior year, and each of the brands collected a significant number of new dealers. Assa Abloy, the parent company of #1 lock brand Yale, is becoming a powerhouse in the smart-home channel, acquiring #4 brand August in 2017. Last year, August introduced a “Pro” version of its retrofit door locked featuring by Bluetooth and Z-Wave communications.

% of CE Pro 100 integrators offering each brand

Top 5: 

  1. Yale: 62
  2. Kwikset: 53
  3. Schlage: 34
  4. August: 10
  5. Ercole: 1

Other Brands: 

  • Latch: 1
  • Baldwin/Control4: 1
  • Nest: 1
  • Weiser: 1
  • Vivint: 1

Previous Year

 

“Access Control” can be a confusing category, especially since the relatively new categories of video doorbells and smart locks have skyrocketed over the past few years. As such, CE Pro 100 dealers name a hodge-podge of products from a variety of categories as their preferred “access control” brands. Home-automation companies (Control4, Savant, Crestron) , smart-lock vendors (Yale, Kwikset), traditional alarm manufacturers (Honeywell, Interlogix) and what the industry considers “traditional” access control vendors (Holovision, Siedle), all have a place in the “access control” category.

All of the major home-automation companies have improved their integrations with front-door communications and camera systems. Control4 continues to improve upon the video-intercom software it launched in 2015.

% of CE Pro 100 integrators offering each brand (NOTE: Corrected from print edition)
 

Top 5: 

  1. Control4: 53
  2. Yale: 33
  3. Savant: 29
  4. Kwikset: 26
  5. Crestron: 25

Other Brands: 

  • Crestron: 25
  • Holovision: 20
  • Honeywell: 16
  • Siedle: 14
  • Interlogix: 13
  • URC: 13
  • Card Access: 12
  • Aiphone: 10
  • Elan: 9
  • Viking: 9
  • Leviton: 8
  • Nortek: 8
  • RTI: 8
  • DSC: 7
  • HID: 7
  • Bosch: 7
  • Baldwin: 7
  • LiftMaster: 7
  • AMX: 6
  • Linear: 6
  • Schlage: 6
  • Door King: 6
  • Securitron: 5
  • Channel Vision: 5
  • Alarm Controls: 4
  • HES: 4
  • Paxton Access: 4
  • Emerge: 3
  • IEI: 3
  • Keyscan: 3
  • Elk: 3
  • Custom: 3
  • Kantech: 3
  • Keri Systems: 2
  • Rosslare: 2
  • Assa Abloy: 2
  • SDC: 2
  • ProdataKey: 2
  • Brivo: 2
  • NKS: 2
  • Sielox: 2
  • CDVI: 1
  • Doorbird: 1
  • Audio Access: 1
  • InVixium: 1
  • Latch: 1
  • Butterfly MX: 1
  • Isonas: 1
  • DMP: 1
  • Dwelling Live: 1
  • Software House: 1
  • DSX: 1

Previous Year

 

CE Pro 100 Lists & Analysis

CE Pro's annual Brand Analysis study surveys the top 100 highest-revenue residential integration firms, otherwise known as the CE Pro 100, to determine their preferred brands in the categories of audio, video, home automation, networking, lighting control, security and more. 

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