No Brainer … Use Instructional UI Videos to Educate Clients, Reduce Service Calls

One Firefly launches UI University, a custom integrator-branded, SEO-configured video library filmed in 4K designed to help end users migrate through their Control4, Sonos and Savant user interfaces.

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How many times has one of your customers called because they are having trouble remembering how to interact with their user interface? The situation can be frustrating for both your clients and for you, especially if you have to spend an inordinate amount of time talking them through the UI. 

Well, One Firefly, LLC has an answer … it's kind of a no brainer … what better way to show your clients how the system works than through video? The Miami-based marketing agency, which caters to custom integration and security professionals, has announced the launch of its new video training product, UI University, designed to make it easy for technology contractors to educate both prospects and clients using rich HD videos that depict how to operate the various aspects of an iPad-controlled system. The videos will debut at CEDIA 2016.

UI University is launching with three manufacturer libraries — Control4, Savant and Sonos — and a media gallery that is compatible with any type of website, regardless of platform. Each video and media gallery will be SEO configured and viewable on any device (including iOS and Android). 

“UI University will fundamentally change how the custom integration industry supports and educates the end-users of the technology that we know and love,” says Ron Callis Jr., One Firefly CEO. “We want to enable integrators to better serve their clients by making technology more accessible and less intimidating.”

Here is a sample of the Control4 videos. 

Filmed in 4K video in Hollywood on a sound stage with a professional crew, the final custom branded product is made available in HD and lower resolution formats in order to ensure the best possible viewing experience for the user. For each video, the integrator’s logo is prominently featured in the opening and closing sequences, while a watermark of that same logo is displayed throughout the duration of the video, creating a branding opportunity.    

The product roadmap has One Firefly adding manufacturer libraries to the platform every month starting in Q4 2016. Each library is comprised of 20 to 30 videos that can be embedded on the integrator’s website and distributed via their content marketing. The library videos cover subjects relevant to that brand including commonly performed commands and tips and tricks. 

Customers will be able to license the use of every manufacturer library individually, for a flat monthly fee with final pricing planned to be announced on August 30, 2016.

Sample Sonos video. 

“Customers could choose to feature one or more manufacturer libraries,” says Callis, “We will have the most common and in-demand libraries available first and will continue to expand the offering into 2017.”

With their company logo branded on the front of the video, dealers can simply email a link to their clients when they encounter problems navigating their touchpanel, eliminating valuable time on the phone or even service calls. 

About the Author

Jason Knott
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Jason Knott:

Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.

ARTICLE TOPICS:

Audio/VideoEventsCEDIA ExpoNewsSlideshowVideosOperationsSoftware/Services

ARTICLE TAGS:

Business ResourceControl4One FireflySavantSonos