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The loudspeaker manufacturer, fresh off the news it had acquired James Loudspeaker, was excited about the augmented custom-build capabilities of the companies, good for addressing residential and commercial customer requests.
“I will tell you, the custom element of what they do so well is something we are not strong at and so their ability to custom fabricate hundreds of custom paint colors, custom manufacturing – all these things are built into their company structure, whereas for us Trufig is custom but that tends to be in volume,” Sonance director of channel marketing Mike Cleary explains. “[James president] Mark Schafle was telling me, you can send me a picture of the corner of your room, hold up a tape measure and in 24 hours we can prototype a sub to fit those dimensions.”

The company showed commercial loudspeakers in a variety of form factors – pendant, architectural and surface-mount – and the ability to daisy chain speakers and subwoofer wiring to streamline a scalable installation. Additionally, the new Sonance Garden Series (SGS) of outdoor satellite/subwoofer models sits between the company’s Sonarray and Landscape offerings in cost and features, and can be used to design an audio system up to 16.2 channels from one amplifier. There’s a 10-inch burial subwoofer plus 4-inch satellites with stake adjustability and changeable grilles (for easy replacement if one gets weed wacked).

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