Of the 300-plus exhibitors at CEDIA Expo 2024, at least 70 are attending for the first time, bringing never-before-seen products and services to the custom home technology show, and all the editors at CE Pro wanted to shine a spotlight on some of the newcomers and see what attendees to CEDIA Expo 2024 will uncover if they choose to visit their booths.

From TCL‘s high-end QD-Mini LED TVs and SpecOp Secure‘s comprehensive cybersecurity services to Level Home’s invisible smart locks and AVgator’s efficient AV project tools, these first-time exhibitors promise to deliver cutting-edge advancements that will elevate industry standards. So join us as we explore look at some of the first-exhibitor booths we think you should visit to see their stable of products.

A Quick List of CE Pro’s First-Time Exhibitor Highlights

• TCL
• SpecOp Secure
• Level Home
• AVgator
• Applied Sensor Co.
• Modern Atomics
• SmartWings
• Luminii
• AcousticSmart

TCL: Custom Install TVs for the Home Theater | Booth #4139

What kind of solutions do you provide?  

TCL provides high-quality TVs for virtually every use case. Our new QM8 premium QD-Mini LED is getting rave reviews for stunning picture quality, and for 2024 we have added the new 115-inch screen size to help create the ultimate home theater. We also have many other TV series from S5 to QM7, each providing best-in-class capability. 

Why did you decide to attend CEDIA Expo?  

This year, all new TCL 4K TV models will have custom install capability. So, we now have the quality and capability to become a key player in the custom install space. CEDIA Expo is clearly the best place to let the custom install community see the great products we have to offer. 

What’s one key question integrators should ask about when they visit your booth?  

What makes TCL different? You will then hear about our advanced Pangu Lab, our premium QD-Mini LED backlight system, our complete vertical integration, and our long-term commitment to the market.  

2024 Lighting Controls and Fixtures Report

Lightapalooza took place in late February, and the growth of the event has mirrored the rapid ascension lighting fixtures and controls.

Download your copy now!

What do you hope will be booth visitors’ biggest takeaway?  

When they see our 98QM8 and 115QM8, we expect they will leave saying “Wow, I didn’t realize TCL was that impressive. They have so much more to offer consumers than I thought.” 

SpecOp Secure: Delivering Robust Cybersecurity to the Channel | Booth #2557

What kind of solutions do you provide?

• Cybersecurity: SpecOp Secure’s comprehensive cybersecurity services include endpoint protection, advanced firewalls, content filtering, real-time threat detection, penetration tests, password management, and other solutions.
• NaaS (Network-as-a-Service): SpecOp Secure’s NaaS solutions help custom integrators deliver seamless, reliable, and secure networks to their clients. This NaaS solution includes engineer-designed networks, seamless connectivity, and around-the-clock support. Most importantly, NaaS is offered as a subscription-based service which provides recurring monthly revenue (RMR) opportunities for integrators, as well as cost-effective optimized solutions for both integrators and their clients.
• Cellular DAS (Distributed Antenna Systems): our Cellular Distributed Antenna Systems (DAS) solutions offer cellular coverage everywhere clients need it and want it. Our certified engineers custom design each system for enhanced connectivity and scalability. After expert installation by the Integrator, we offer continuous monitoring and maintenance to ensure optimal performance.
• Fiber Design: SpecOp Secure’s fiber design solutions offer advanced and reliable fiber-optic networks tailored to meet the unique needs of each client. Each network is custom designed and optimized, is scalable to meet a client’s evolving needs, and is expertly installed.
• Internal IT Service: Our IT service for integrators frees integrators to do what they do best: home automation. By handling all IT-related tasks, SpecOp Secure’s managed services eliminate the need for integrators to hire full-time IT staff or manage IT challenges. Our services are scalable, enabling integrators to use as much or as little of our services as their business requires. Our proven, reliable service guarantees that any issues are resolved quickly and professionally, ensuring seamless operations for integrators.
• Wi-Fi Design & Optimization: The engineering team specializes in creating predictive, optimized Wi-Fi designs that document and analyze coverage and capacity. This ensures robust support for multiple automated systems and significantly reduces installation efforts by identifying optimal access point placements.
• Around-the-Clock Support: SpecOp Secure provides exceptional ongoing support. They offer 24/7 support not only for services they provide but also for networks they did not configure or install. This commitment ensures that integrators have peace of mind and that clients receive comprehensive support whenever they need it.

Why did you decide to attend CEDIA Expo?

As a first time exhibitor, we decided to attend CEDIA Expo 2024 because, undoubtedly, it is the premier event in the custom integration industry. It’s the perfect platform to showcase how SpecOp Secure’s services can help custom integrators boost their recurring monthly revenue (RMR) effortlessly. CEDIA Expo 2024 allows us to connect with industry leaders, demonstrate our innovative solutions, educate and empower integrators, and highlight the value we bring to the integration sector.

What’s one key question integrators should ask about when they visit your booth?

How can I sell cybersecurity to my clients and increase my RMR with little to no effort on my part?

What do you hope will be booth visitors’ biggest takeaway?

We hope visitors to our CEDIA Expo booth will realize that their lives, their team members’ lives, and their clients’ lives can be so much easier with SpecOp Secure’s solutions. By leveraging these solutions, integrators can increase their RMR with less effort and greater profit. 

Our goal as a first time exhibitor is to show integrators at CEDIA Expo how our services can simplify operations, enhance financial performance, and ultimately lead to a positive experience for everyone involved. 

Level Home: Smart Locks Without the Digital Clutter | Booth #3354

What kind of solutions do you provide?

At Level, we create invisible smart lock technology that seamlessly integrates into the home without compromising aesthetics. By focusing on discreet, highly functional products, Level addresses the demand for smart home solutions that avoid digital clutter and preserve design integrity. Our technology provides convenience and security, enhancing the home environment while remaining unobtrusive and unseen.

As an exhibitor at CEDIA Expo 2024, Level is offering new specialized solutions curated for professional installers. These smart lock bundles are enhanced with additional features to address all potential installation scenarios. In addition to providing a seamless integration process, these standout solutions offer installers a leg-up from their competition with innovative, well-engineered designs that preserve aesthetic integrity.

Why did you decide to attend CEDIA Expo?

Exhibiting at CEDIA Expo 2024 was a perfectly timed opportunity that we couldn’t pass up. As we enter the custom integration space with our ideal mix of products, team, and partners, this event is our chance to announce our presence to the community and make an impact in the market. 

We’re coming to Denver with the goal of engaging directly with dealers to build brand advocacy. We created an integrator council to get feedback and insight into the needs of this market — all of which has guided our packages for the pro market. We can’t wait to show off the tailored product bundles that our dedicated team has assembled through rigorous R&D and integrator consultations.

What’s one key question integrators should ask about when they visit your booth?

What features set Level products apart from the competition?

At Level, our passion is to explore new ways to enhance and expand possibilities in the smart home. We take pride in our innovative approach to product development from the ground up, which results in unique solutions not commonly found in the market. So, it’s important to us that our integrators understand how our smart locks are different from others in the market.

Level locks integrate smart functionalities invisibly into existing lock hardware, transforming a standard deadbolt into a connected lock while avoiding the bulky appearance of traditional smart locks. With premium design and high-quality materials, Level creates products that are visibly well-engineered and discreetly luxurious.

What do you hope will be booth visitors’ biggest takeaway?

We hope that booth visitors see the value of the Level brand. Our team puts immense time, effort and care into developing our products, and we hope that our booth visitors recognize that when they meet us and see our solutions. Not only does Level provide top-tier quality in our technology, but we’re also committed to offering exceptional service to our customers. 

Level has built a reputation as a reliable brand through partnerships with major retailers and home builders that showcase our reliability and reinforce our reputation for innovative, high-quality smart home solutions that both customers and partners can trust. 

AVgator: Design Tools to Reduce Development Time & Budget | Booth #850

Why are you exhibiting at CEDIA Expo? 

As an exhibitor at CEDIA Expo 2024, we want to introduce AVgator Studio to a broader audience of AV professionals. As a new and innovative product in the AV integration space, we believe CEDIA Expo is the perfect platform to showcase our solution, network with industry peers, and demonstrate the capabilities and advantages of our product to potential users and partners. 

What does your company provide? 

AVgator Inc. is a system integrator specializing in system design, installation, commissioning, and programming. Our flagship product, AVgator Studio, is a GUI IDE/Editor designed to create HTML5-based interfaces for Crestron control systems, for example. 

Our idea is to have different connectors to other control systems to be able to work with other control systems as well. It significantly reduces development time and budget, providing a modern, efficient tool for AV professionals. 

What’s the one big question visitors to the booth should ask? 

How can AVgator Studio improve my AV project efficiency and reduce development time? 

This question opens up a discussion on the specific features and benefits of AVgator Studio, showcasing how it can streamline their workflow and enhance their projects. We would like professionals to understand how they can create scalable applications, manage databases, control source availability, and manage user access — all with just a few clicks. 

What do you hope are visitors’ key takeaways? 

We hope visitors leave with a clear understanding of how AVgator Studio can transform their approach to AV programming and integration. We want them to see the value in our solution’s ability to save time and money, while providing a powerful toolset for creating custom, user-friendly interfaces. 

Everyone can create a powerful UI in a simple way, without needing to dig into HTML5, CSS, or JavaScript. Our focus is on delivering results and scalability. With the new technology everyone has to compete with, our product stands out by being AI-friendly, offering unbelievable performance. 

Applied Sensor Co.: Smart Flooring as an Alternative to Motion Sensors | Booth #949

Why are you exhibiting at CEDIA Expo? 

CEDIA Expo is one of the largest U.S. expos to show off new and innovative home automation products, it was a no-brainer to show off our new smart flooring product there as an exhibitor. 

What does your company provide? 

Our IoT mats offer precise monitoring for your home or business, delivering greater accuracy than motion detectors and range finders, all while eliminating the privacy issues associated with camera surveillance.  

What’s the one big question visitors to the booth should ask? 

We love talking about new application ideas, so ask us if smart flooring could be used to solve a problem you’re facing! 

What do you hope will be booth visitors’ key takeaways? 

Smart flooring is a robust and reliable monitoring solution that offers detailed insights for any area in your home or business, perfect for standalone use or integration within a larger sensor network.  

Modern Atomics: Power Supply Solution for Motorized Shades | Booth #3520

Why are you exhibiting at CEDIA Expo? 

Modern Atomics is a brand new company and Reaktor is a brand new product. We are the first company to build a power supply solution specifically for the motorized shade category, meaning we can save these installs a lot of otherwise wasted energy. And we can save substantial installation time and cost on every install. 

And CEDIA Expo is the best place to get this new world of smarter power distribution onto the radar of integrators, media, and the industry.  

Shading systems are growing at a high rate and dealers are leaving money on the table for the same clients they already serve for other AV purchases. Some dealers worry they don’t have the expertise in shading design, setup and programming. Our products take the worry out of a shade project.  

Our state-of-the-art EdgeAI processing means dealers don’t have to worry about downloading software or even having a laptop just to set up shades and to program user interfaces. Reaktor automatically discovers all the motors and user interfaces — and with a simple button press, dealers can set up any kind of user interface or voice control system available.   

What does your company provide? 

We’ve developed the technology that Reaktor is based on. There has never been a power supply solution like Reaktor. We’ve got the technological edge, the know-how to build these systems and the knowledge to teach integrators how to save costs and how they can simplify their entire installation process.  

We are going to bring the motorized shade category into an entirely new world of energy conservation and installation simplicity.

What’s the one big question visitors to the booth should ask? 

There are several questions that our visitors will find answers to – but the underlying question they should ask is:  

How can you cut your shade deployment time and labor in half? 

What do you hope are visitors’ key takeaways? 

After a short visit with us – they will come away with: 

• This is a really smart idea!  
• It literally can help every one of my clients save money on their electric bill.  
• And it can literally save me time and cost on every installation we do.  
• And lastly, “What’s in this thing? It’s built like a brick!”

SmartWings: New Window Treatments Company Flying High into Expo | Booth #3949 

Why are you exhibiting at CEDIA Expo?  

At SmartWings, our core strength is our R&D team, dedicated to delivering the most advanced, future-proof shade solutions. While we value all our customers, it’s the home automation specialists and tech integrators who truly understand our innovations.  

We’re here to grow the home automation sector by offering streamlined, accessible products that enhance business and user experiences. CEDIA is the ideal platform to connect with integrators who will elevate home automation and building integration to the next level. 

What does your company provide? 

SmartWings offers smart window covering solutions, including draperies and shades, designed to enhance the end-user experience and drive market growth.  

Our products streamline home automation, delivering superior performance and style, while boosting margins for our business partners. 

What’s the one big question visitors to the booth should ask? 

How can we collaborate and help you grow your business and expand your customer base?  

SmartWings offers solutions compatible with 80% of home automation applications and growing. Whether you need advanced motors or unique window coverings, we’re here to support your projects and bring your vision to life. Let’s explore how our solutions can meet your specific needs and drive mutual success. 

What do you hope are visitors’ key takeaways? 

SmartWings is dedicated to advancing the home automation market by supporting the growth of businesses within it. We invite you to visit our booth, share your insights, and learn how our innovative solutions can enhance your projects and boost your success. 

Luminii: Compelling Spec- & Premium-Grade Lighting Fixtures Option | Booth #3947 

Why are you exhibiting at CEDIA Expo?   

CEDIA Expo is the biggest and best opportunity to meet with Integrators throughout the year.  Luminii has been active in the channel for about five years now.   

We’ve made great progress with introducing the brand to a limited amount of dealers. We’re now poised to scale and believe that CEDIA Expo will be instrumental in taking the business to the next level. 

What does your company provide?   

Specification-grade LED light fixtures (pictured: Luminii STENOS Micro-Optic Lighting). 

Specification-grade is a higher standard of design, engineering and manufacturing. This standard applies to our vast linear solutions, as well as our Stenos series and specialty fixtures built to dealer spec. 

What’s the one big question visitors to the booth should ask?   

What benefit would your products & services provide our team and our clients? 

What do you hope are visitors’ key takeaways?   

That they see the benefit of offering premium solutions on projects where premium is appropriate.  Additionally, our Myka and Stenos series are unique and provide new solutions to the toolkit.  Finally, Luminii is a terrific business partner and easy to do business with. 

AcousticSmart: Award-Winning Seating, Full-Service Home Theater Design | Booth #4220

Why is AcousticSmart exhibiting at CEDIA Expo? 

We are full-service home theater design-build firm that specializes in manufacturing the finest home theater interiors nationwide. We manufacture 3-dimensional star ceilings, acoustic stretch wall and panel systems, as well as custom millwork built in house. We are experts in noise isolation and noise reduction.

Our seating has won awards at CES Las Vegas for our zero clearance Transformer mechanisms, and we have developed the first acoustically breathable designer fabrics. We are never satisfied and are always hungry to learn about what we can do to bring home theater to the next level for our clients and our loyal dealers.  

This year for CEDIA Expo, we developed a book called Home Theaterology to help educate and promote home theater to the many architects and interior designers around the country. It is also a valuable tool for our dealers to use when they have a new home theater prospect to help get them and their clients educated on the correct path to a successful process and theater room build.  

What does your company provide? 

We partner with AV dealers around the country to help give their clients more of a complete turnkey theater design service instead of selling just bits and pieces of the project. Our drawings are extremely thorough, and every project contains an acoustic analysis to ensure optimal performance from your audio system. All of our products, including seating, can be completely customized and tailored to the clients’ specific needs like a fine tailored suit.   

What’s the one big question visitors to the booth should ask? 

[Dealers should ask] how we can make each cinema room optimal is our number one focus and priority. We have a very strong design and project management process that protects the dealers every step of the way to ensure successful completion for these very detailed and difficult high-end projects.    

We think of ourselves as a brand extension of our dealers and not as a separate company that just sells custom product and design services.  

What do you hope are visitors’ key takeaways? 

Unique custom fabrication requests from our clients are sometimes very challenging, and you need to be flexible and think outside the box and to problem-solve these very unique requests and situations. Many of our projects featured solutions that were a first for the industry and then became standard as time moved forward. We pride ourselves on being always there to support our dealers in these unique situations. 

We are a true partner, in every sense of the word, while we are building their theaters dealers can feel confident going out to sell the next one — we have their back — it’s that simple. Our thinking is “you” before us. 

• Page 1