Oasys Residential Technology Group boasts that doubling the amount of custom integrator members to its ranks didn’t happen by accident.
The national buying group states the Oasys team, led by director Hank Alexander, put in the work throughout 2023, rebranding as an organization, launching a new website, standing up a dedicated field support team and refocusing its efforts towards becoming a group for custom integrators of all shapes and sizes. As a result, Nationwide Marketing Group’s CI division has made impressive strides as it closes in on its “Drive to 1,000” initiative. Through those efforts, Oasys will close out 2023 with nearly 300 total custom installation (CI) members.
“The rebrand provided us an opportunity to refocus our efforts and define not only who we are but how we help our members accomplish their goals and reach new heights,” says Alexander. “It also allowed us to generate a lot of excitement within the group and buzz around the industry, which we’re continuing to build off of. As we close out this year and look back on what we’ve been able to do, I’m excited about where we’re heading in 2024 and beyond.”
Oasys Not Only Adds Dealers, Buying Group Adds Vendors
In addition to the strong membership growth, Oasys also expanded its vendor line card over the past few months to better suit members’ product needs. New programs with Future Ready Solutions, Lowell, Masimo, ProjX360 and Sonance, among others, have helped to round out the Oasys offering. Further, the group has continued to expand its lighting program by adding American Lighting, and more partnerships announcements are expected in the coming months.
“We’re thrilled to have a vendor roster that’s filled with world-class partners across every segment of the CI industry,” comments Alexander. “We’re constantly communicating with our members and trying to identify areas of opportunity. So, we expect to continue fine-tuning our vendor programs into the new year.”
Some of the other areas of growth the buying group experienced included internal growth through the organization’s launch a dedicated field team to support the CI group, as well as its inaugural dealer advisory board. Oasys notes that it was also busy with its the first-ever Oasys Summit in Nashville, Tenn., in May; a series of CEDIA Tech Summit appearances; and a major presence at CEDIA Expo with sister brands Ellipsys Commercial Technology Group and Azione Unlimited.
Looking ahead at 2024, the first full calendar year for Oasys will include the group’s second-annual Oasys Summit, set to take place April 29 – May 1, 2024, in Austin, Texas, as well as an appearance at Lightapalooza in Phoenix, February 26-29.
“This year was all about laying a solid foundation for the group,” adds Alexander. “As we look ahead to next year, the real fun begins. We get to tell the Oasys story, continue to grow the organization and become that beacon of light for custom integrators.”
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