LG is releasing its newest lineup of OLED B4 4K TVs featuring self-lit pixels, an AI-driven processor, and an upgraded webOS smart TV platform.

The new TVs come in three sizes: 77, 65 and 55 inches and feature over 8 million self-lit pixels, Dolby Vision and Dolby Atmos. However, the key feature powering the models is the Alpha 8 AI Processor 4K wit AI Picture Pro that automatically adjusts the ideal settings and fine-tunes the image based on the content being watched, according to LG.

The company says the B4 also delivers a 0.1ms response time and a refresh rate up to 120Hz and comes equipped NVIDIA G-Sync, AMD FreeSync Premium and VRR, making the ready for premium gaming. Gamers can control devices from four HDMI 2.1 inputs with the LG Game Dashboard and Game Optimizer.

For smart home control, the TVs include built-in support for Amazon Alexa, Apple AirPlay 2, HomeKit, Chromecast and other platforms. Consumers can also control TVs with Google Assistant.

Consumers also have access to over 300 free channels on LG Channels, including movies, breaking news, sports and more.

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LG says the TVs are designed to be paired with LG soundbars and LG’s WOW Orchestra audio technology to leverage audio from both devices to create an enlarged soundstage.

The 77-inch TV is available for $3,399, the 65-inch model for $2,199, and the 55-inch model for $1,699.

The announcement comes as LG has announced several new displays in recent months, including new evo G4 and C4 OLED TVs and new microLED displays at InfoComm 2024, such as an All-in-One MAGNIT display and AI-powered microLED display that uses AI to enhance picture quality and performance.

LG’s InfoComm appearance also included a new 97-inch OLED TV, the evo Gallery Edition TV, which features cinema-worthy picture, color and sound, the company says.

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