Our editor's negative experience with a custom integrator begs the seemingly-simple question, "can CE professionals score more by improving communication?"

By focusing on what benefits integrators have to offer to customers, integrators can continually improve on their cold calling skills and eventually earn more projects as a result.

As many service industries transition toward immediate communication with clients, integrators should follow suit and use texting and 2-way chats to bolster customer service and satisfaction.

By paying closer attention to the customer experience, integrators can get a leg up on the competition by providing a convenient and efficient set of services.

Industry expert Pete Baker shares two recent experiences that highlight the importance of good customer service, and how that service requires every employee to buy-in and have a healthy mindset.

Business leaders looking to separate their company from the pack should be sure to ask themselves the right questions, like 'What makes your company so different?'