• CEPro_logo_blue-new
  • TOPICS
      • News
        • People & Places
        • Product Briefs
      • Projects
      • Events
      • Control
        • Central Vac
        • Energy/Power
        • HVAC/IAQ
        • Interfaces/Devices
        • Lighting
        • Motorized Shades
        • Whole House Systems
      • Audio/Video
        • Amplifiers/Receivers
        • AV Accessories
        • AV Racks
        • Cabling
        • Displays
        • Furniture
        • Headphones
        • Home Theater
        • Media
        • Mounts/Lifts
        • Multiroom AV
        • Projectors/Screens
        • Speakers/Subwoofers
        • Wireless AV
      • Security
        • Access Control
        • Alarms/Sensors
        • Services/Platforms
        • Surveillance/Cameras
      • Business Support
        • Associations/Buying Groups
        • Cell Phone Boosters
        • Distributors/Reps
        • Operations
        • Recurring Revenue
        • Research
        • Sales/Marketing
        • Software Services
        • Tools/Testers
      • Networking
        • Cellular
        • Devices/Equipment
        • Wireless
        • Wired/Installation
      • Markets
        • Builders
        • Commercial
        • Design
        • Europe
        • Outdoors
        • Resimercial
        • Wellness
      • CE Pro Hub Pages
        • Bose
        • Inside Sound United
        • Nice
        • Savant
  • PRODUCTS
  • RESOURCES
    • Reports/Downloads
    • Buyer’s Guide
    • Webcasts
    • Podcasts
    • Digital Edition
    • CE Pro-iQ
  • SUBSCRIBE
    • CEDIA SHOW UPDATES
    • CEPRO PRINT EDITION
    • CEPRO DIGITAL EDITION
    • CEPRO NEWSLETTERS
  • DISCOVER
    • CEDIA Expo
      • September 29 – October 1
        Dallas, TX
      • VISIT SITE
    • KBIS
      • February 8 – 10
        Orlando, FL
      • VISIT SITE
    • Total Tech Summit
      • November 13-15
        Las Vegas, NV
      • VISIT SITE
    • Commercial Integrator
      • VISIT SITE
    • Security Sales
      • VISIT SITE
    • Tech Decisions
      • VISIT SITE
    • Campus Safety
      • VISIT SITE
    • Design Well
      • VISIT SITE
    • KBB Online
      • VISIT SITE
    • AV-iQ
      • VISIT SITE
    • CE Pro-iQ
      • VISIT SITE
  • Search
  • TOPICS
    • News
      • People & Places
      • Product Briefs
    • Projects
    • Events
    • Control
      • Central Vac
      • Energy/Power
      • HVAC/IAQ
      • Interfaces/Devices
      • Lighting
      • Motorized Shades
      • Whole House Systems
    • Audio/Video
      • Amplifiers/Receivers
      • AV Accessories
      • AV Racks
      • Cabling
      • Displays
      • Furniture
      • Headphones
      • Home Theater
      • Media
      • Mounts/Lifts
      • Multiroom AV
      • Projectors/Screens
      • Speakers/Subwoofers
      • Wireless AV
    • Security
      • Access Control
      • Alarms/Sensors
      • Services/Platforms
      • Surveillance/Cameras
    • Business Support
      • Associations/Buying Groups
      • Cell Phone Boosters
      • Distributors/Reps
      • Operations
      • Recurring Revenue
      • Research
      • Sales/Marketing
      • Software Services
      • Tools/Testers
    • Networking
      • Cellular
      • Devices/Equipment
      • Wireless
      • Wired/Installation
    • Markets
      • Builders
      • Commercial
      • Design
      • Europe
      • Outdoors
      • Resimercial
      • Wellness
    • CE Pro Hub Pages
      • Bose
      • Inside Sound United
      • Nice
      • Savant
  • PRODUCTS
  • RESOURCES
    • Reports/Downloads
    • Buyer’s Guide
    • Webcasts
    • Podcasts
    • Digital Edition
    • CE Pro-IQ
  • SUBSCRIBE
    • CEPRO PRINT EDITION
    • CEPRO DIGITAL EDITION
    • CEPRO NEWSLETTERS
    • CEDIA SHOW UPDATES
  • DISCOVER
    • Cedia Expo
      VISIT SITE
    • Commercial Integrator
      VISIT SITE
    • Security Sales
      VISIT SITE
    • Tech Decisions
      VISIT SITE
    • Campus Safety
      VISIT SITE
    • Design Well
      VISIT SITE
    • Total Tech Summit
      VISIT SITE
    • KBB Online
      VISIT SITE
    • AV-iQ
    • CE Pro-iQ
M
POPULAR SEARCHES
News
Projects
Control
Audio Video
Security
Business Support
Markets
SUBSCRIBE CEDIA EXPO CEPro-iQ
Audio/Video | Business Support | Commercial | Control | Displays | Energy/Power | Markets | Media | Multiroom AV | Networking | Projects | Sales/Marketing | Wellness
September 22, 2023

LG’s Headquarters Weds High-Tech Office Environments with Low Impact Design

The LEED-platinum North American headquarters demonstrates how new digital display technologies are transforming offices.
Nick Boever  
View the slideshow
Article:
Audio/Video | Business Support | Commercial | Control | Displays | Energy/Power | Markets | Media | Multiroom AV | Networking | Projects | Sales/Marketing | Wellness
September 22, 2023

LG’s Headquarters Weds High-Tech Office Environments with Low Impact Design

In developing LG Electronics’ North American headquarters, the company sought to present a futuristic vision of work campuses.

Complete with reclaimed and expanded green spaces, renewable energy, unique office floorplans, and plenty of show space for the company’s more cutting-edge products, the 350,000-square-foot facility sits right along the Hudson River in Englewood Cliffs, New Jersey.

“Following the model of our headquarters buildings in South Korea, the North American headquarters demonstrates LG’s commitment to employee health and wellness, corporate social responsibility and industry leadership in community engagement,” Steven Yu, Director of Building Operations for the LG North American headquarters explained.

“Through world-class architectural design led by HOK and eye-popping technological installations completed by AVI-SPL and LG staff, this unique office celebrates LG’s achievements and advances from large-format commercial displays and desktop monitors to energy-efficient appliances and climate control systems.”

LG Headquarters Is as Much a Product Showcase as an Office

Stepping onsite, it is immediately apparent to visitors that the headquarters is as much a showroom as it is an office space.

The Future of Digital Lighting & Control

As a custom integrator, lighting is in demand. Effective communication, education and showcasing the value proposition of LED light fixtures in conjunction with integrative control systems are the keys to overcoming challenges and closing sales in this specialized market. Join us as we discuss the future of digital lighting and control with David Warfel from Light Can Help You and Patrick Laidlaw and Mark Moody from AiSPIRE. Register Now! 

The campus consists of two main buildings, or wings, connected by an 18,000-square-foot glass “cube” atrium. Several hundred commercial displays produced and sold by LG Business Solutions are installed throughout the interior spaces.

AVI-SPL, a globally-respected integration firm and longtime LG partner, was responsible for integrating many of the displays throughout the employee-facing areas of the headquarters. 

“When LG contacted us for electronic systems design and installation assistance at its North American headquarters, we recognized it as an opportunity to help create a new kind of corporate space that marries modern aesthetics and needs with LG’s leading technologies,” said Robert Martzloff, Regional General Manager, AVI-SPL.

Cafeteria, LG HQ

From ultrawide LG desktop monitors in offices and at workstations to the nearly four dozen 49-inch LG digital displays providing menu boards and an L-shaped video wall in The Servery cafeteria, each room highlights the benefits and uses of LG commercial displays.

Each wing contains multiple meeting and conference rooms of varying sizes that offer BYOD (bring your own device) connectivity to digital displays and remote collaboration equipment.

LG CEO William Cho outlining smart life company experience subscription models and business strategy.
Related: LG Pushes Forward on Subscription, Ad Models for TVs and Appliances

The largest spaces are outfitted with 98-inch 4K models, while medium-sized rooms and huddle rooms offer 86- and 55-inch models, respectively. Each floor also includes an open-plan “work café” space that houses 75-inch digital signage displays used for messaging.

Large-screen displays are also integrated into the newly opened LG Academy HVAC training center and Skyline Showroom demonstration kitchen.

There are also the literal showrooms featuring the company’s latest innovations, as well as features an education-focused “LG Innovation Lab” available to local schools that features many of the same products available for hands-on demonstrations.

LG’s Science Hall Concept Comes to America

Located on the third floor of the atrium, the LG Innovation Lab spans 5,000 square feet and is based off the Science Hall in LG’s South Korean headquarters. The goal of this area, while using LG displays as analogs, is to present sustainability-related experiences and STEAM (science, technology, engineering, art and math) education.

“LG’s first science hall-style installation in North America offers local children an edu-tainment experience that rivals major museums,” said Yu.

“From top to bottom, we’ve worked to maximize the value of this space to the local community and economy, whether it’s interactive videos about climate science, sustainable technologies and beyond.”

The interactive exhibition space features transparent OLED displays, ultrawide Stretch displays, touch-sensitive displays and more, with each delivering unique benefits for a museum-like field trip opportunity that engages students with captivating science education and provides hands-on experience with new technologies.

LG Innovation Lab in its regional Headquarters, New Jersey

From multiplayer educational games on large format floor-mounted displays to a transparent OLED display showing an augmented reality video about LG’s sustainability goals and products, each installation is sure to keep kids engaged and interested in important timely topics.

Thirty-two curved, open-frame LG OLED displays serve as the showpiece of the space, creating a wave-shaped video screen that towers over visitors.

Going Green for People and the Planet

In addition to developing useful workspaces and showroom environments inside, a core goal of the new headquarters project was to transform the once barren asphalt hardscape into a lush, environmentally restorative plot of land through reclamation practices.

This reclaimed natural environment has been further supplemented with plenty of sustainable technologies, including a rooftop solar array that can provide up to 30% of the electricity used throughout the site.

The site’s digital displays are also Energy Star certified and can either be remotely controlled through multiple protocols, including LG’s on-board webOS software platform. This allows the entire digital display network to be turned on or off all at once, and even be scheduled for automatic operation, enabling precise control of electricity usage.

  • Page 1

If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our digital newsletters!

ABOUT THE AUTHOR

Nick Boever, Web Editor of CE Pro.
Follow
Nick Boever:
Nick Boever is the former editor of DesignWell and current Web Editor of CE Pro. With a focus on wellness and sustainability, he is constantly searching for new and emerging technologies improving the health and wellbeing of people and the planet through the built environment. In his off-time he can be found in the workshop, writing, or relaxing at the top of a mountain.
View Nick Boever's complete profile

ARTICLE TOPICS

Audio/Video • Business Support • Commercial • Control • Displays • Energy/Power • Markets • Media • Multiroom AV • Networking • Projects • Sales/Marketing • Wellness

ARTICLE TAGS

AVI-SPL • BYOD • Commercial Offices • dvLED • Education • LG Electronics • MicroLED • Showrooms • Sustainability • webOS

SHARE

Share On Facebook
Share On Twitter
Share On Linkedin
Share On Whatsapp
Share Via Email
Copy URL
← Previous Article Next Article →
Article ControlLighting

Crestron Light Studio Aims to Help Integrators Design Showroom Lighting Experience

Crestron Light Studio is designed to help integrators create a dedicated showroom space to show the potential of Crestron tunable lighting.
Article Associations/Buying GroupsBusiness SupportPress Releases

Oasys Residential Technology Group Grows CI Membership

Since the announcement of its rebranding, Oasys says that it had an excellent 2023 by adding members, vendors, and taking part in trade events.
Article ControlLighting

Crestron Light Studio Aims to Help Integrators Design Showroom Lighting Experience

Crestron Light Studio is designed to help integrators create a dedicated showroom space to show the potential of Crestron tunable lighting.
Article Access ControlAlarms/SensorsControlInterfaces/DevicesSecuritySurveillance/CamerasUncategorizedWhole-House Systems

Google Home Starts Rolling Out Extended Nest Cam Outdoor Support, AI Security Features

Expanded support for the first-gen Nest Cam Outdoor, custom video clips, AI-powered security feature coming to public preview in Google Home.

SHOW NEWSLETTER

Sign Up

CE Pro

Subscribe Sign Up

Content Types

News
Products
Projects
Companies
Downloads
Webcasts
Podcasts
Events

Specials

CEDIA EXPO
CE Pro 100
CE Pro Summit
Awards Programs

Company Info

About
Contact Us
Customer Service
Advertise with Us

Subscribe

Magazine
Newsletters
Digital Edition

Connect

Twitter
Facebook
LinkedIn
YouTube
RSS Feed

Categories

AUDIO/VIDEO
AV Accessories
AV Racks
Amplifiers/Receivers
Cabling
Displays
Furniture
Mounts/Lifts
Multiroom AV
Projector Screens
Speakers/Subwoofers
Wireless AV
CONTROL
Central Vac
Energy/Power
Interfaces/Devices
HVAC/IAQ
Lighting
Motorized Shades
Whole-House Systems
NETWORKING
Cellular
Devices/Equipment
Wireless
Wiring/Installation
SECURITY
Access Control
Alarms/Sensors
Services/Platforms
Surveillance Cameras
BUSINESS SUPPORT
Associations/Buying Groups
Distributors/Reps
Operations
Recurring Revenue
Research
Sales/Marketing
Software/Services
Tools/Testers
MARKETS
Builders
Commercial
Design
Europe
Outdoors
Wellness
FOLLOW US ON
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

© 2023 Emerald X, LLC. All Rights Reserved.

  • ABOUT
  • CAREERS
  • AUTHORIZED SERVICE PROVIDERS
  • DO NOT SELL MY PERSONAL INFORMATION
  • TERMS OF USE
  • PRIVACY POLICY