Premium Audio Company (PAC), a global manufacturer of high-performance audio solutions, has announced a new strategic partnership with the National Alliance of Trade Merchants (NATM), a leading national buying co-op of top independent retailers in the United States. This partnership marks a significant milestone for NATM, as PAC becomes its first major audio partner, significantly expanding NATM’s presence in the consumer electronics sector.
Through this collaboration both parties suggest that NATM strengthens its commitment to delivering best-in-class audio products and experiences to its members. NATM represents 11 independent regional retailers across the major and luxury appliances, consumer electronics, and bedding/mattress sectors, collectively covering 72% of the U.S. population with a buying power of $8.7 billion.
“We are excited to welcome Premium Audio Company and its legacy brands, Klipsch and Onkyo, to the NATM family,” says John Riddle, Head of NATM Group. “Their dedication to high-quality audio and market growth aligns perfectly with our mission to provide members with premium products and strategic support. We look forward to a successful, long-term collaboration.”
The newly announced partnership is also said to reinforce PAC’s commitment to expanding the premium audio marketplace. By joining forces with NATM, PAC aims to provide high levels of audio solutions to a wider customer base while continuing to invest in channel marketing, sales training, and retailer support.
“We are thrilled to partner with NATM and its esteemed members. NATM has a long-standing reputation for driving growth and innovation in the audio industry. We believe this partnership will create new opportunities to increase the audio business, while ensuring that our retailers have all the resources needed to grow and succeed,” comments Paul Jacobs, CEO and president of Premium Audio Company.
With NATM’s network of regional retailers and PAC’s industry expertise, this partnership sets the stage for increased market presence, enhanced retailer support, and expanded access to world-class audio innovations.
“It is an honor to join NATM as its first major audio partner,” adds Tommy Jacobs, president of sales – Americas, Premium Audio Company. “The growth potential in consumer electronics is significant for all involved. Let’s get this train going.”
