One Firefly, a digital marketing agency that caters to technology professionals in the residential and commercial custom integration markets, has announced its official corporate stance on artificial intelligence (AI) technology and new AI initiatives the organization will be undertaking this year (2023).
The company says it is focusing on helping integrators grow through education. With this in mind, One Firefly will be sharing regular content, resources, and tools to help its clients and AV professionals navigate the exciting world of AI.
“Our mission is to help the integrators we serve by giving them the knowledge they need to leverage AI in their business operations,” states Ron Callis, CEO at One Firefly.
“We see it as our responsibility to be a steward of the industry in regards to AI advancement. And we know that our integrators don’t have the time to do this research and testing themselves right now — they have businesses to run. So we’re ready and willing to do the heavy lifting.”
One Firefly points out that AI technology has emerged into our society at large this year. Like the emergence of the Industrial Revolution, AI will revolutionize the ways we work, create, operate business, and serve clients the company emphasizes. As an agency, One Firefly is committed to staying at the forefront of innovation and helping the custom integration industry navigate the rapidly changing landscape of AI it stresses.
As part of their commitment, One Firefly is actively exploring how AI technology can enhance and support product offerings, improve operational efficiency, and unlock new creative, innovative, and critical thinking opportunities within the AV industry. The agency is gathering insight into how AI will affect operational processes within integrators’ businesses in areas including sales, staffing, HR, legal, finance, marketing, customer service and support, and operations.
One Firefly concludes its statement by noting AI technology brings tremendous opportunities to benefit business owners and professionals within the AV and integration industry.