Marketing

All In Marketing

Azione Members Work to Improve Online Reviews

One Firefly audits of Google, Houzz and Yelp reviews reveals poor management of online reviews by Azione member websites.

Jason Knott · April 08, 2019

Yes, ProSource Buying Group Really is ‘Game-Changing’ the Home-Tech Industry

Unbeatable marketing services, 3-day showroom makeovers, exclusive deals on digital price tags, and group health insurance for dealers — all at affordable prices — wow home-tech pros at ProSource Summit.

Julie Jacobson · March 12, 2019

Secret to Home-Tech Showroom Success: ‘We Picked Beautiful Things’

The Audiohouse in Vero Beach, Fla., treats clients and trade partners to a beautiful and functional space, rather than plunking them down in a dark home theater for a demo.

Lisa Montgomery · January 03, 2019

Home Tech Pros Should Get Hyperlocal With Nextdoor.com, Other Neighborhood Networks

Security dealers and home-tech integrators should try Nextdoor.com to generate hyperlocal business, referrals and repeat customers in a very efficient manner.

Julie Jacobson · December 28, 2018

The 17 Best Stories of 2018 That CE Pros Never Read

In 2018, many CE Pros skipped a lot of important business articles in favor of lighter fare. Let’s change that.

Andrew Nichols · December 03, 2018

TCD Case Study: Home Theater Software Wins Jobs, Engages Trade Partners

For UK integrator Thinking Bricks, The CEDIA Designer (TCD) software is more than a powerful, math-based home theater-design platform. It’s an exceptional marketing tool that validates pricey projects, engages interior designers, wins jobs and referrals.

Julie Jacobson · November 27, 2018

Today is #C4Yourself Day: Malibu Wired Preps for Control4 Showroom Soiree

Malibu Wired’s new Control4 Certified Showroom on swanky Sunset Blvd. opens with brighter colors, open concept and hands-on displays. The company joins 70 other dealers with an open house on May 31 for #C4Yourself day.

Jason Knott · May 31, 2018

Why Locally Targeted Digital Marketing Can Earn Your Company 4x the Clicks

Netsertive’s Jay Diamond, Vice President of Sales for Home Technology and Home Goods Division, discusses benefits to its Home Systems Integrator Digital Marketing Program over potentially wasting ROI by using bad keywords and ineffective online ad campaigns.

CE Pro Editors · May 25, 2018

Consumer Audio Needs a ‘Shot of Youth’: Lessons from Millennial Marketers

With Baby Boomers re-prioritizing their spending, the high-performance audio industry needs to appeal to younger audiences. Millennials (and the young-at-heart) who market high-quality music systems share their experiences and advice.

Robert Archer · March 01, 2018

Cheeky Vivint Smart Home Video: How Automation Eliminates ‘Crappy Jobs’

Just like the elimination of the (hypothetical) human toilet-seat warmer, Vivint smart-home systems can replace the homeowner’s “series of crappy jobs you do for free.”

Julie Jacobson · January 24, 2018