Marketing

All In Marketing

Marketing Tips for Integrators: The Power of Social Media

AV marketing revolves around the smart use of social media. You don’t need to be on ALL the channels, you just need to know how to use the right ones for your business.

CE Pro Editors · July 09, 2020

Marketing Tips for AV Integrators: Making Use of the Funnel

Looking to improve your AV marketing campaigns? Try walking prospective clients through the stages of awareness of your brand.

CE Pro Editors · July 02, 2020

Marketing Tips for Integrators: How to Earn More Jobs

When speaking with a customer, do you know the most effective ways to communicate with them and earn a sale over a competing company? Here are some tips!

CE Pro Editors · June 29, 2020

Azione Members Work to Improve Online Reviews

One Firefly audits of Google, Houzz and Yelp reviews reveals poor management of online reviews by Azione member websites.

Jason Knott · April 08, 2019

Yes, ProSource Buying Group Really is ‘Game-Changing’ the Home-Tech Industry

Unbeatable marketing services, 3-day showroom makeovers, exclusive deals on digital price tags, and group health insurance for dealers — all at affordable prices — wow home-tech pros at ProSource Summit.

Julie Jacobson · March 12, 2019

Secret to Home-Tech Showroom Success: ‘We Picked Beautiful Things’

The Audiohouse in Vero Beach, Fla., treats clients and trade partners to a beautiful and functional space, rather than plunking them down in a dark home theater for a demo.

Lisa Montgomery · January 03, 2019

Home Tech Pros Should Get Hyperlocal With Nextdoor.com, Other Neighborhood Networks

Security dealers and home-tech integrators should try Nextdoor.com to generate hyperlocal business, referrals and repeat customers in a very efficient manner.

Julie Jacobson · December 28, 2018

The 17 Best Stories of 2018 That CE Pros Never Read

In 2018, many CE Pros skipped a lot of important business articles in favor of lighter fare. Let’s change that.

Andrew Nichols · December 03, 2018

TCD Case Study: Home Theater Software Wins Jobs, Engages Trade Partners

For UK integrator Thinking Bricks, The CEDIA Designer (TCD) software is more than a powerful, math-based home theater-design platform. It’s an exceptional marketing tool that validates pricey projects, engages interior designers, wins jobs and referrals.

Julie Jacobson · November 27, 2018

Today is #C4Yourself Day: Malibu Wired Preps for Control4 Showroom Soiree

Malibu Wired’s new Control4 Certified Showroom on swanky Sunset Blvd. opens with brighter colors, open concept and hands-on displays. The company joins 70 other dealers with an open house on May 31 for #C4Yourself day.

Jason Knott · May 31, 2018