While integrators rightly focus their efforts on discovering new leads, savvy business owners may be wise to nurture existing leads and try to gain new business from old sources.
CE Pro Editors · July 27, 2020
AV marketing revolves around the smart use of social media. You don’t need to be on ALL the channels, you just need to know how to use the right ones for your business.
CE Pro Editors · July 09, 2020
Looking to improve your AV marketing campaigns? Try walking prospective clients through the stages of awareness of your brand.
CE Pro Editors · July 02, 2020
When speaking with a customer, do you know the most effective ways to communicate with them and earn a sale over a competing company? Here are some tips!
CE Pro Editors · June 29, 2020
One Firefly audits of Google, Houzz and Yelp reviews reveals poor management of online reviews by Azione member websites.
Jason Knott · April 08, 2019
Unbeatable marketing services, 3-day showroom makeovers, exclusive deals on digital price tags, and group health insurance for dealers — all at affordable prices — wow home-tech pros at ProSource Summit.
Julie Jacobson · March 12, 2019
The Audiohouse in Vero Beach, Fla., treats clients and trade partners to a beautiful and functional space, rather than plunking them down in a dark home theater for a demo.
Lisa Montgomery · January 03, 2019
Security dealers and home-tech integrators should try Nextdoor.com to generate hyperlocal business, referrals and repeat customers in a very efficient manner.
Julie Jacobson · December 28, 2018
In 2018, many CE Pros skipped a lot of important business articles in favor of lighter fare. Let’s change that.
Andrew Nichols · December 03, 2018
For UK integrator Thinking Bricks, The CEDIA Designer (TCD) software is more than a powerful, math-based home theater-design platform. It’s an exceptional marketing tool that validates pricey projects, engages interior designers, wins jobs and referrals.
Julie Jacobson · November 27, 2018
