People & Places CEDIAMarketing

Christine DeJoy Joins CEDIA Staff

CEDIA, the global association for the home technology industry, has announced that it has hired Christine DeJoy as vice president of communications. Christine DeJoy has over 21 years of communications and public affairs experience in both the for-pro

Sep 20, 2022

One Firefly Launches Video Pioneer Personalized Video Services

Marketing specialist One Firefly to assist integrators in shooting, editing, optimizing video with turnkey Video Pioneer offering.

Aug 25, 2022

Get Out of Your ‘Referral Foxhole’ and Start Marketing

Azione's Richard Glikes says it's time for CE pros to marketing their service, and for suppliers to reinstate solid co-op marketing programs.

Aug 24, 2022

Coastal Source, One Firefly Collaborate on Outdoor Lighting Marketing Campaign

One Firefly, a marketing agency catering to custom integrators, and Coastal Source, manufacturers of premium outdoor lighting and audio solutions, have announced a partnership and sponsored marketing program for dealers. Coastal Source is dedicated t

Jul 20, 2022

Article Marketing

Some Aspirational Tech Dealer Sales & Marketing Advice

How one audio technology dealer - venerable Audio Advice in N.C. - is getting noticed and what other integrators can take away from their techniques.

Jul 07, 2022

A YouTube Star Is Born: Next Level Distribution Takes Marketing to the Next Level

Mark Garijanian of Next Level Distribution creates hilarious music video parodies of Hall & Oates among others to launch monthly promotions.

Jun 23, 2022