Sonance, a manufacturer of architectural audio solutions, has announced the appointment of Paxson Laird as its new director of sales engineering for Sonance Professional.
The Calif.-based company states that Paxson Laird will play a key role in driving technical expertise and field engineering support as Sonance continues to expand its presence in the professional audio market.
“We are incredibly excited to have Paxson Laird join our team,” says Morten Jorgensen, vice president of Sonance Professional. “Paxson’s deep experience in the professional audio market across design, sales engineering, and technical training will be instrumental as we continue to elevate our capabilities to support this critical market. We continue to invest in talent as part of our ongoing commitment to strengthen our position in the professional audio market and foster authentic partnerships globally.”
According to Sonance, Paxson Laird brings extensive industry experience to the company beginning his career as a technology vonsultant for an international architectural & engineering firm, specializing in audiovisual design. Later in his career Laird joined Bose Corporation, where he served as a sales engineer in the professional division. During his time at Bose, Paxon contributed to the company’s success by working in the global marketing group, founding the professional training group, managing the Americas sales engineering team, and overseeing the U.S. sales team. His diverse background and commitment to delivering high-quality solutions make him a valuable asset to Sonance’s continued growth.
“Joining Sonance is a remarkable opportunity to be part of a company that is shaping the future of professional audio,” adds Paxson Laird. “I am looking forward to working closely with our sales and engineering teams to further strengthen our professional offerings and services and deliver exceptional experiences to our partners and customers.”
