LG OLED Wins 2016 ‘King of TV’ Shootout Competition

LG OLED65G6P beats Sony, Samsung and Vizio to be named best TV by professionals and consumers in 13th annual TV Shootout conducted by A/V retailer Value Electronics. Criteria included black quality, perceived contrast, color accuracy, off-axis performance, screen uniformity and HDR/WCG.


Sweeping eight out of nine judging criteria, LG's OLED reigns supreme as the top TV in Value Electronics' 2016 TV Shootout evaluation.

Value Electronics conducted this year's 13th annual shootout at CE Week in New York City instead of in the A/V retailer's Scarsdale, N.Y. showroom. The Shootout participants and pros test, evaluate, and compare picture quality attributes of the latest flagship TVs each year side-by-side and the winner is crowned “King of TV.”

Five Mini Overview TV Shootout sessions and two full voting TV Shootout evaluations were held over two days in June. All TVs were set-up on an equal playing field, positioned next to each other in alphabetical order, and professionally calibrated in Day and Night modes. 

Experts Joel Silver of the Imaging Science Foundation, along with Jeff and Matt Murray of AVProStore.com, led attendees through the different attributes of picture quality to evaluate and judge several aspects of the newest TVs from the leading CE manufacturers competing for the crown. The contenders were LG’s OLED65G6P, Samsung’s UN78SK9800, Sony’s XBR-75X940D, and Vizio’s RS65.

The nine attributes included in the voting ballot were black quality, perceived contrast, color accuracy, off-axis performance, screen uniformity, HDR/WCG, overall day, and overall night performance, all of which are important considerations in making a TV buying decision.

The new “King of TV” for 2016 is LG’s OLED65G6P Signature Series OLED TV.  The LG OLED TV took the lead in the voting categories as well as the average of all categories, solidifying its win in the competition. Sony’s XBR-75X940D won in the overall day performance category and was the runner up in the 2016 TV Shootout evaluation. 

Robert Zohn, owner of Value Electronics, comments, “Consumers are advised to use the voting results to assess which criteria are most important to them and review each category to determine the TV that best matches their priorities and viewing conditions.” 

About the Author

Jason Knott
Jason Knott:

Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.