LG 2mm NPP LED Wall with Right Content – Somebody at LG figured out (a) how to do gentle (non-chamfered) curves with narrow pixel pitch (NPP) LED, and (b) that art was a very effective way of showing the depth and breadth of colour available. Far too many LED manufacturers seem hell bent for leather to show off contrast and bold colours using cartoon graphics or 16K imagery – as well as setting the brightness output on 11…but LG’s use of Amsterdam-themed classic art looked “natural”. As a result, it was “soft” and pleasing and at an appropriate brightness for people viewing it from 1-2m. This LED wall has a pixel pitch of 2mm and looked half that.