ATI Acquires Datasat Digital Amps, Processors

Amplifier Technologies Inc. (ATI) adds Datasat Digital Entertainment (DDE) to bolster its high-end audio processing and amplification product suite, adding to portfolio that includes Theta Digital and BGW.


Amplifier Technologies Inc. (ATI), a designer and manufacturer of high-performance audio amplifiers and processing products, has acquired Datasat Digital Entertainment (DDE), adding more high-end audio processing and audio amplification products to its lineup. Terms of the sale were not disclosed.

“Datasat Digital Entertainment (DDE) products are well known and considered by many to be one of the leading audio processing technologies in the world,” says Morris Kessler, owner and chief designer at ATI. “The addition of Datasat and their renowned software engineering to our extensive hardware capability and existing lines including ATI, Theta Digital and BGW will provide consumers and professional exhibitors all over the world with the highest quality audio in feature-rich and flexible configurations for any audio application.”

“We are pleased to see Datasat joining the ATI family,” says Robert McKinley, executive vice president of operations at Datasat. “There’s a great deal of synergy between the companies already but the combined sales, engineering and operations teams will now work hand in hand to provide continuity with our current product offering while simultaneously moving exciting new initiatives forward to better serve and support the marketplace. This is a great opportunity for anyone that values the highest quality, most reliable audio products available.”

“There’s a great deal of synergy between the companies already.”

— Robert McKinley, Datasat

Datasat products will continue to be sold under the Datasat Digital Entertainment brand and manufactured by ATI in its plant in Montebello, Calif., as well as its existing manufacturer in Moorpark, Calif.

At the CEDIA 2017 show in San Diego September 6-9, 2017, the company will demonstrate the combined brands in booths that will showcase each brand’s offerings. The demos will also showcase the way CE pros can integrate them into their client’s systems to boost performance and deliver an immersive and impressive entertainment experience. ATI, Theta, BGW and Datasat can be found in booth #3335. Datasat products will also be used to drive demonstrations by PMC at Sound Room 13, RBH at Sound Room 3 and at the Dynaudio suite. 

ATI was founded in 1993 by legendary amp designer Morris Kessler. The company features the ATI, BGW and Theta Digital brands. Amplifier Technologies also provides OEM solutions and products that are custom designed for many well-known audio companies. 
Since 1993, Los Angeles-based Datasat Digital Entertainment (formerly DTS Digital Cinema, an Academy Award winner for the design and development of the DTS digital sound system for motion picture exhibition) has offered audio processing technologies for high-end home audio and professional cinemas. Datasat equipment has been installed in more than 30,000 cinemas worldwide.

About the Author

Jason Knott
Jason Knott:

Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.