$80M ‘Virtual Business’ Bravas Group Focuses on Growth, Improved Efficiency

At its third annual meeting, Bravas Group discussed a slate of marketing, software, sales, and new hire training programs aimed at helping its 26 members grow.


In their third such workshop, the owners/principals of the Bravas Group met to discuss the group’s vision, “Building the House of Bravas.”

Discussions focused on their new consumer marketing program; group financial performance; standards compliance; and next steps topics like software platforms, service plans, and future joint services.

Hosted by executive directors Paul Starkey and Steve Firszt, the event challenged its members to progress along a defined path for systematizing their businesses. Standard operating methods for financial management, performance measurement, consumer marketing, and project management are in various stages of compliance and, according to the directors, more services are coming.

The current group represents an $80 million virtual business that shares financial data to help all members improve. The group adheres to a philosophy that developing a true system for the business benefits all, and that group-wide standardization could trigger an investment ecosystem capable of providing owners a means for monetizing their companies’ value.

Starkey presented the summit keynote, showing members a specific path to building the House of Bravas.

Ron Callis of OneFirefly delivered a report on the Bravas digital marketing program for high-net-worth homeowners, introduced this past September. Firszt reviewed group financial performance and announced the new Business Intelligence automation platform, currently in beta test with several members. 

Steve Firszt, co-executive director of Bravas Group, says companies that that conform to the group's operational methodology are seeing a 30% to 50% bottom-line improvement. 

The group is also pursuing a project management platform so members will be able to standardize project tracking and reporting.

Starkey was enthusiastic about the group’s progress, but added, “We’re not stopping there. We are exploring a Sales Development Academy and Technical On-Boarding School, as well. Our dealers constantly need resources to hire, train and develop great people in an unformed way.”

Starkey was responsible for introducing ELAN University in 2005, an early online training program for the CI industry.

Firszt shared some interesting insights, “The data clearly show that when companies conform to our methodology they see a 30 percent to 50 percent improvement in their profits and operating efficiency. The work these companies are doing ensures their financial health long term.”

Currently 26 companies strong, the group is committed to having 40 compliant companies in strategic markets in North America by October, 2017.

They meet monthly as a group, share 90-day objectives, and collaborate in workshops every 6 months. The Group reports consolidated financials monthly.

About the Author

Jason Knott
Jason Knott:

Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.




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