With outdoor technology remaining in high demand, what can integrators do to grow their outdoor audio and lighting business? Coastal Source has an answer, as the outdoor solutions specialist is set to hit CEDIA Expo 2024 with new products and programs designed to help its nationwide network of integration partners.
“The outdoor living environment offers partners a major new opportunity to grow their audio and lighting business,” Coastal Source President Jeff Poggi says.
“According to recent industry reports and forecasts, more and more installers are seizing the opportunity the great outdoors presents. The trick is to approach the outdoor opportunity with products that are designed to withstand the many challenges the outdoor environment poses, and that’s where Coastal Source’s 15 years of industry-leading product design and development can really help them succeed right out of the gate.”
As a pioneering outdoor lighting provider, this will mark a dozen years since Coastal Source debuted its innovative products at CEDIA Expo.
Since then, the company has helped expand the market by educating forward-looking CI installers on best practices to design and install successful outdoor technology projects, according to Coastal Source, which can be found in booth #3533 as well as Destination Outdoors.
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The company plans to showcase EVO — an elegant and refined outdoor lighting fixture, and CUBE outdoor subwoofer as key new products for the Expo. The company previewed EVO at a unique launch event back in February.
Coastal Source continues to innovate in outdoor lighting with its new EVO products. (Courtesy of Coastal Source)
“CEDIA [Expo] remains the one show that brings all the custom integrators together to see the latest technology and discuss the key trends that are shaping the industry,” Poggi adds.
“We are excited to host two training courses this year to help educate partners on outdoor technology, and our Destination Outdoors experience will be back and bigger than ever as we continue to showcase outdoor technologies with great partners like Draper and Just Video Walls.”
Coastal Source Touts 2 Outdoor Lighting Sessions at CEDIA Expo
Coastal Source will be hosting two 90-minute educational sessions on outdoor lighting on September 5 and 6 at CEDIA Expo 2024, which is taking place in Denver Sept. 5-7.
The first session, “Thinking of Getting into the Outdoor Lighting Business? What You Need to Know to Be Successful” is for beginners in the category.
Coastal Source notes it will cover the basics of why outdoor lighting should become a priority, best practices to introduce outdoor lighting to existing customers, good/better/best product sales techniques, hands-on product demonstrations, and an overview of the company’s valuable design and estimating services.
The second session, “How to Scale Outdoor Lighting into a Million-Dollar Business,” is for integration company owners and it will share strategic methodologies and actionable insights garnered from years of industry expertise.
“As a family-owned business, Coastal Source is strongly positioned to be an integrator’s outdoor technology partner,” Poggi says. “With 15 years of experience, a wide variety of patented solutions, and five dedicated design service staff ready to custom design projects for free, we are strategically positioned to help dealers develop their outdoor audio and lighting businesses – two natural add-ons for consumers who are already buying audio, video, and control solutions for their homes.”
The company already showed some of its wares this year, exhibiting at the annual Lightapalooza.
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