CEDIA Expo Virtual Preview: Sony Emphasizes Premium Products and Premium Partnerships

At CEDIA Expo Virtual, Sony will introduce several new products, host a number of training sessions, and offer a number of surprises to show attendees.


One of the must-visit, go-to manufacturers in the market is Sony. Making its best efforts to provide dealers with the most intimate virtual booth experience possible during CEDIA Expo Virtual 2020, the company is launching its Premium Products and Premium Partnerships initiative. 

Jeff Goldstein, head of sales custom installation channel, Sony Electronics explains the company is going to great lengths to provide show attendees with a booth experience that mimics a normal-year, in-person booth visit at CEDIA Expo. 

“We are actually building a version of the CEDIA booth in our headquarters in San Diego, and we will be doing live broadcasts from our show floor right to the CEDIA Expo. We will have tour guides from our team taking tours through the entire booth presenting the new products, reviewing existing products, and we’ve got a lot of exciting things planned as part of this event,” comments Goldstein. 

“So, we’re making a big effort to make sure that this approximates being live on the show floor is as close as we possibly can under today’s circumstances.”

Some of the noteworthy happenings in the Sony virtual booth include the launch of several new products that address the projection and television categories, and the availability of Sony Professional product line to support dealers’ commercial installations.

In addition to the products, Goldstein points out that Sony will also provide industry education to its booth visitors. 

“So, when COVID hit, our team kind of quickly reorganized themselves around doing virtual trainings. And, so during the early stages we actually had each of our trainers put together almost like a studio in their homes with a green screen, two cameras, switchers and the whole bit,” says Goldstein. 

“We will actually be posting all of our key technical trainings for televisions, projectors, as well as receivers on the CEDIA website for people to be able to tune in and look at during the course of the CEDIA broadcasts.”

Summarizing the company’s goals for the virtual event, Goldstein adds the focus of Sony show efforts is to help dealers utilize and leverage their partnerships with Sony. 

“[Our goal for the show is] to demonstrate how the Sony partnership is really important for us, and for our dealers. Supporting our dealers is critical. We are making the theme of our CEDIA show this year Premium Products and Premium Partnerships because the partnership is just as important to us as the products that we sell,” he emphasizes. 

“We are really kind of trying to wrap all of that around the CEDIA event this year.”

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About the Author

Robert Archer
Robert Archer:

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob has also served as the technology editor for CE Pro's sister publication Commercial Integrator. In his personal time beyond his family, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons and Brazilian jiu-jitsu at Binda Brazilian Jiu Jitsu.


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