CEDIA Expo Preview: Proluxe Aims to Expand Your Lighting Fixtures Portfolio

Proluxe by American Lighting will showcase LED lighting solutions & design services; highlight sales tactics with Demo Bag, Look Book at CEDIA Expo in Indianapolis.

Jennifer Kirkpatrick of Proluxe by American Lighting talks about how the company will showcase LED lighting solutions & design services; highlight sales tactics with Demo Bag, Look Book at CEDIA Expo in Indianapolis.

The opportunity for custom integrators to elevate their business by engaging in lighting fixtures, and likely with designers and architects more often as a result, has never been more attainable and Proluxe by American Lighting wants to help fuel this category for the channel.

Jennifer Kirkpatrick, national sales manager – Residential Lighting at Proluxe, discussed with CE Pro about the company’s plans for CEDIA Expo (booth #3340) this week at the Indiana Convention Center in Indianapolis.

Supported by American Lighting’s decades of experience developing and engineering LED lighting products, and the Proluxe designs are the result of innovation, research, and attention to detail, Kirkpatrick notes.

She’s excited to show CEDIA Expo attendee dealers, who may not be familiar with the company or are still new to the lighting fixtures category, how Proluxe products can fit into their mix.

“I think we all know that lighting has become a really big part of the integration market and American Lighting, which has been in business for the last 30 years, has always been the expert in linear lighting,” she says.

“So we find it’s a great fit for integrators because our products are low-voltage; their controlled through DMX, which can be integrated by any control company out there. Our goal is to make it easy to integrate our products into control systems, and for the last two years we’ve been very successful educating integrators on how to get into the lighting industry.”

Ask Proluxe About Its Demo Bag, Look Book

The Denver, Colo.-based company can help integrators and their clients illuminate spaces and architectural works of art, create atmospheres and evoke emotions, the company’s website explains. Among the support it provides dealers is its Technical Layout Services access to aid in system design specs.

The product range includes flexible LED strips, matching innovative profiles, interior lighting and exterior lighting for high-end residential spaces, retail, hotels, restaurants, etc., thereby addressing resimercial markets as well as resi.

The Proluxe portfolio is rounded out by a large number of intelligent lighting controls for modern and comfortable light management.

Kirkpatrick adds that the one question integrators who visit the booth should be asking about is how to get product samples – the company will show its Demo Bag, which assists integrators in the field, and its new Look Book lifestyle and solutions brochure.

Learn more about Proluxe by American Lighting by visiting booth #3340 during CEDIA Expo 2021 and listening to Kirkpatrick in the video above.