ADT’s (NYSE: ADT) long-term partnership with Google (Nasdaq: GOOG) took another leap forward with the milestone announcement that the company will now not only install the Google Nest Doorbell, but a broad slate of Nest products.
The Boca Raton, Fla.-based company started integrating Google Nest Doorbells in January. The No. 1 company in the CE Pro 100 has now added the indoor Google Nest Cam, outdoor Nest Cam, Nest Cam with floodlight, Nest Wifi and Thermostats, plus Nest speakers and displays.
New and current customers have the option to order Nest devices directly through ADT, have them professionally installed in their homes and begin streamlined Nest Aware billing through the company. And, current customers can also opt to use the new Virtual Assistance platform to add select Nest devices to their ADT system themselves with support from a virtual ADT specialist.
The company’s customers can now remotely keep tabs on their home with indoor, outdoor, floodlight and doorbell cameras via the Google Home app, or they can check in around the house with a Nest Hub or Nest Hub Max, available with professional installation and setup.
The two companies first announced their partnership back in August 2020 after Google made a $450 million investment in ADT. The investment was in exchange for shares of a newly created Class B common stock having all of the rights and preferences of ADT’s common stock except for the right to vote on the election, appointment or removal of directors. In all, Google acquired 6.6% of the company.
As of April 2021, customers could purchase certain Nest gear through ADT. The partnership involves both DIY and professionally installed systems. The new platform will eventually feature co-branding with Google, integrated Google Maps products, Nest cameras and thermostats, and Google video analytics.