Azione Unlimited, has announced that VITAL has officially joined the organization as a new vendor partner.
VITAL – a business advisory firm specializing in the custom integration channel – will provide Azione’s dealer members with financial intelligence resources and business coaching. This strategic partnership empowers Azione’s community of custom integrators to standardize their processes and drive greater business profitability​.
“Partnering with VITAL is about more than just adding another vendor – it’s about transforming our dealers’ business outcomes,” says Patrick McCarthy, executive director of Azione Unlimited. “Azione has always emphasized business guidance and education as core values​, and by bringing in VITAL‘s proven expertise, we are equipping our members with the tools and knowledge to grow and prosper consistently and measurably. This collaboration will empower a fundamental shift in how our dealers operate, helping them identify what’s holding them back and how to unlock new levels of success.”
As a new vendor member of Azione Unlimited, VITAL will leverage its expertise in data-driven coaching and benchmarking to support Azione’s network of integrators. VITAL’s track record includes helping over 400 custom integration companies optimize their operations through the VITAL Method of technology, benchmarking, and personal guidance​. Its cloud-based dashboards present key performance metrics and insights that most integrators have never had at their fingertips before​. By analyzing these metrics and comparing them against industry benchmarks, VITAL identifies strengths and weaknesses in a dealer’s operations and then coaches business owners on improving each area for maximum profit.
VITAL’s services will immediately augment Azione’s value proposition to its members. Dealer integrators in Azione Unlimited will gain access to the following:
- Financial Benchmarking & Dashboards: In-depth financial analyses and a cloud dashboard highlighting 28 KPIs, helping integrators pinpoint opportunities to increase margins and efficiency​.
- Business Coaching & Peer Groups: One-on-one coaching and monthly peer group sessions led by VITAL experts, instilling best practices in labor utilization, project management, accounting, and more to foster sustainable growth​.
- Exclusive Member Benefits: As part of this partnership, Azione members will enjoy preferred pricing and exclusive access to VITAL’s programs and data platforms, reinforcing the value of its collaboration with Azione. (Details on specific member benefits and onboarding processes will be provided to Azione dealers via the MemberNet portal.)
Azione Partnership with VITAL Designed to Drive Profitability and Growth for Dealers
VITAL boasts that its approach is rooted in a philosophy of education and metrics-driven management—the company’s motto – “Profit. Grow. Prosper” – underscores its mission to help integrators thrive by focusing on standardized processes and continuous improvement​. From labor rates and job costing to revenue recognition and cash flow, VITAL states that its goal is to align with every part of a smart home integration’s business to develop efficient, repeatable systems. By collecting and analyzing operational data, integrators can pinpoint missing profits and course-correct in real-time. These results translate directly into healthier businesses for Azione members, enabling reinvestment in training, marketing, and customer experience.
VITAL’s introduction to the Azione Unlimited community will kick off at the upcoming Azione Spring Conference in May 2025. VITAL president Matt Bernath will host an interactive session for Azione members. The event also offers VITAL an opportunity to gain deeper insight into Azione members’ needs and align its services for maximum impact.
“Joining Azione Unlimited is a tremendous opportunity for VITAL,” notes Bernath. “We share Azione’s passion for helping integrators succeed on every level. By collaborating with Azione’s forward-thinking dealers, we aim to streamline their operations, boost their profitability, and ultimately help them achieve the goals that inspired them to start their businesses. Together, our organizations are strategically aligned to elevate the custom integration industry – combining Azione’s community and purchasing power with VITAL’s business acumen to create more successful, resilient integration firms.”
Both VITAL and Azione Unlimited stress the partnership highlights a strong strategic alignment between to enable the buying group’s purpose, which is to help members achieve greater technical acumen and business sophistication​.
“Dealers can focus on what they do best—designing and delivering exceptional technology solutions—while VITAL helps them fine-tune the business engine behind the scenes,” adds McCarthy. “The result is a win-win scenario as integrators grow with less trial-and-error, and the Azione community as a whole becomes stronger and more professionally mature.”
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