Sony Withdraws from InfoComm, NAB Trade Shows

Citing the spread of the COVID-19 delta variant, Sony has announced it will forego tradeshows during the month of October.

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In the wake of its withdrawl from CEDIA Expo 2021 that took place last week, Sony Electronics has announced it has chosen to withdraw from all tradeshows in October, including the NAB Show and InfoComm

Theresa Alesso, pro division president, Sony Electronics, notes, “Sony Electronics has been closely monitoring the evolving situation of the COVID-19 Delta variant. With October on the horizon, we’ve considered the unprecedented circumstances and made the difficult decision that we will not be participating in person at next month’s NAB Show or InfoComm. While these events are an important forum to reach our customers and introduce new products, this is a choice we made to ensure we’re putting our employees’ and our partners’ health and well-being first. 

“As the world continues to grapple with the pandemic and businesses adopt digital alternatives and online opportunities to prevent the spread of the virus, Sony Electronics will continue to communicate and engage with our customers and partners in interactive, accessible ways that allow us to safely deliver exciting product news and updates to a wide online audience,” adds Alesso. “We’ll continue to monitor the situation and look forward to participating at industry events in-person at some point in the future.

“Additionally, we’re excited to announce that Sony will be hosting a press conference at NAB Show, in conjunction with the NAB, prior to the show’s opening.  Please join our online event on Sunday, October 10 at 9am PT/12pm ET at NABShow.com/live and pro.sony.com, where we’ll unveil and showcase Sony’s latest professional innovations.”

For CEDIA Expo 2021, Sony set up its tradeshow booth remotely and presented a live streaming event showcasing its new products and fielding questions from attendees.

About the Author

Jason Knott
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Jason Knott:

Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.

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Audio/VideoNews

ARTICLE TAGS:

CEDIA ExpocoronavirusInfoCommSony