Sony Restructures; Creates Electronics Products & Solutions Unit

Sony’s Electronics Products & Solutions division combines its Home Entertainment & Sound, Consumer AV Sales, and Moble Electronics into a single unit.

Sony Restructures; Creates Electronics Products & Solutions Unit

Sony's new restructuring brings together multiple electronics divisions.

Sony Corporation (Nasdaq: SNE) has announced it will establish an intermediate holding company called Sony Electronics Corporation effective April 1, 2020. The new holding company will incorporate the three businesses that comprise its Electronics Products & Solutions (EP&S) segment (Imaging Products & Solutions, Home Entertainment & Sound, and Mobile Communications) and related global sales and marketing, manufacturing, logistics, procurement and engineering platforms.

Through the establishment of Sony Electronics Corporation, the company says it will not only accelerate the integrated operation of the EP&S businesses, but also aim to optimize its organizational structure, talent and business portfolio, while further enhancing competitiveness and creating new business.

Shigeki Ishizuka has been named as Representative Director and President, CEO of the new divison. As a senior executive vice president at Sony Corporation, Ishizuka will be in charge of the EP&S business unit, including the storage media business.

Ichiro Takagi has been named a Representative Director and Executive Deputy President, COO of the new division, As a senior executive vice president at Sony, Takagi will be the assistant to Ishizuka and in charge of the Home Entertainment & Sound Business unit, the Consumer AV Sales & Marketing unit, and the Manufacturing, Logistics, Procurement and Engineering Platform. He will also be the Representative Director and President of Sony Home Entertainment & Sound Products Inc.

Sony recently hired Jeff Goldstein to the position of head of sales for the company’s CIS channel. Goldstein previously spent 24 years at the company in various positions. In his new role, Goldstein will oversee the company’s relationships with audio and video integrators and help build on Sony’s 30-year history of developing high-performance home technology products. 

About the Author

Jason Knott
Jason Knott:

Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.