Samsung Electronics unveiled a broad array of displays and other lifestyle products at CES 2023. At the top of the list is its new Neo QLED, MICRO LED and Samsung OLED lineups with multi-device integration across it’s the company’s ecosystem through its smart home platform SmartThings.

“In 2023, we are pushing boundaries of innovation to offer consumers more than just premium picture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home,” says Cheolgi Kim, EVP of Visual Display Business, Samsung Electronics. “With SmartThings, our advanced technology is seamless and intuitive, making life more sustainable, accessible and enjoyable every day.”

Samsung Neo QLED 4K TVs

Neo QLED 8K and 4K TVs powered by Samsung’s advanced Neural Quantum Processor, which supports the Quantum Mini LED-lit TV with 14-bit processing and AI upscaling, enabling features such as Shape Adaptive Light Control and Real Depth Enhancer Pro for a three-dimensional, lifelike picture.

Neo QLEDs also include Samsung’s proprietary algorithm that power Samsung’s new Auto HDR Remastering. It uses AI deep learning technology to analyze and apply real-time High Dynamic Range (HDR) effects on Standard Dynamic Range (SDR) content on a scene-by-scene basis, making SDR content brighter and livelier for absolute immersion.

In addition, SmartThings users no longer need to purchase a separate SmartThings dongle to connect and control Zigbee and Thread devices. In 2023, the SmartThings Zigbee and Matter Thread One-Chip Module will be directly built into Samsung products. SmartThings automatically syncs devices for easier control of not just Samsung devices, but also third-party appliances and IoT devices.

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Other features include:

• Chat Together: Users can enter a live chat group to share thoughts and react in real-time with others who are also watching the same content.
• ConnecTime: Video calls from connected devices can be made through the display, providing a larger platform for video calls on the TV and a seamless transition to a smaller device if a user wants to walk away and transfer the call to another screen.  
• 3D Map View: Designed to let users control and monitor connected devices, Samsung’s 3D Map View provides users a bird’s eye view of their home and all of their SmartThings devices at a glance.

Update: Samsung recently released the prices for it’s QLED TVs. The 8K 75-inch QN900C will hit the market at $6,300 MSRP and the 65-inch will be $5,000 MSRP. The QN800C will be priced at $3,500 for the 65-inch version and $6,000 for the 85-incher.

For the 4Ks the QN95C will be available for $3,300 (65-inch), $4,200 (75-inch), and $5,800 (85-inch). The QN90C starts at $1,200 for the 43-inch, $1,600 for the 50-inch, $2,000 for the 55-inch, $2,800 for the 65-inch, $3,300 for the 75-inch, and $4,800 for the 85-inch model.

MICRO LED and Samsung OLED

The 2023 MICRO LED lineup offers new models ranging from 50- to 140-inches. Thanks to its modular nature, MICRO LED is not bound by shape, ratio and size. In addition, it comes without bezels.

Samsung’s 2023 OLED lineup is now available in 55-, 65- and the new ultra-large 77-inch models. The OLED lineup comes with Quantum Dot technology that has been developed for Samsung’s Neo QLEDs as well as Neural Quantum Processors to retain OLED technology’s core strengths, while simultaneously improving limitations in its brightness and color representation.

The expanded lineup comes with a 144Hz refresh rate and all of Samsung’s smart features, including Samsung Gaming Hub. And for the first time on an OLED TV, Samsung OLEDs come with AMD’s FreeSync Premium Pro certification for the ultimate OLED gaming experience.

Finally, to expand viewing options, Samsung offers Samsung TV Plus on all of its smart TV lineup. The free ad-supported TV (FAST) and video-on-demand service delivers over 1,800 channels globally, including over 50 owned and operated channels, reaching 24 countries and 465 million devices globally across the company’s TV and mobile devices. It is 100% free and doesn’t require any downloads, subscriptions or additional devices.

Gaming Hub, Projector, Soundbar

At CES 2023, the company is also showcasing the Samsung Gaming Hub, a new home for gaming on Samsung Smart TVs that offers users unlimited access to thousands of games from partners such as Xbox, NVIDIA GeForce NOW, Amazon Luna and Utomik with no downloads, storage limits or consoles required.

Finally, Samsung’s The Premiere 8K UST projector has a new iteration in 2023. The ultra-short throw projector lineup now comes with an 8K model, giving users the same ultra-large screen in even higher resolution. It supports a maximum screen size of 150-inches for a massive screen with exquisite resolution to match.

Lastly on the audio front, Samsung’s flagship TV and soundbar (HW-Q990C) offer Sound Remastering, which utilizes AI to remaster each sound object to ensure voices are clear, environmental sounds are totally enveloping and that each component is just the right volume. In addition to the HW-Q990C with 11.1.4 channel sound supporting Dolby Atmos, the ultra-slim HW-S800B offers Dolby Atmos from a 3.1.2 channel device that is 40mm tall and 38mm deep. The soundbars also offer Q-Symphony, which uses the TV’s Neural Processing Unit to analyze audio signals and process each sound for more detail.

The company also noted it is continuing its focus on sustainability. For the 2023 lineup, Samsung will replace 20% of the bracket parts used for the SolarCell Remote with recycled ocean-bound plastic. In addition, the main parts of the power board use recycled aluminum cans and copper, replacing approximately 12% of the original materials used. The company’s new light-weight injection mold requires fewer materials, with a structure that can be repurposed, bringing down the overall energy consumption and raw materials needed for production. Also, the eco-packaging has minimized the ink uses and package sizes have been reduced. Through SmartThings, Samsung’s 2023 TVs support AI Energy Saving Mode, with features such as automatic switches to energy saving mode on specific devices when not in use. 

This article has been updated as of 02.24.23 to include pricing on QLED products.

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