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Warner Launches Red2Blu, HD DVD to Blu-ray Swap Program

The studio is offering the "upgrade" program for up to 25 HD DVD titles.


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Warners Bros., which effectively ended the format war when it announced sole support for Blu-ray, is letting customers swap their HD DVD titles for the Blu-ray version in its new Red2Blu program.

The studio is offering the "upgrade" program for up to 25 HD DVD titles at $4.95 a piece via Red2Blu.com.

The best part for HD DVD fans? It appears that you don't even need to send in the disc -- just the cover art sleeve for the title. So, you can keep the HD DVD disc and play it to your heart's content.

In addition to the $4.95 upgrade price is $6.95 shipping and handling for the entire order.

Warner says you'll receive the new Blu-ray discs within 4 to 5 weeks.

The entire list of HD DVD titles eligible can be found here (click "Show All").

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Article Topics

News · Product News · Blu-ray · Blu-ray · All topics

2 Comments (displayed in order by date/time)

Posted by Isaac  on  04/22  at  10:27 AM

Now if the source component manufacturers will just do that for HD-DVD players.

Posted by Steven J. Ackerman  on  04/22  at  11:49 AM

Now if they’d let us trade-in the HD-DVD players that they obsoleted with their payola scheme then we’d have something.

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