Luxury apartments are dominating the rental market. Not only do these urban oases have sleek, contemporary interior designs, they also compete to have the most rich and varied array of community amenities as well as security. As a supplier to the smart home and security integration industries, ADI Global Distribution is an ideal partner to provide dealers with the latest products and expertise to guide them into the increasingly attractive multi-dwelling unit (MDU) sector of the property rental technologies (proptech) market.

In the video above, Cynthia Menna, vice president & general manager of AV, ADI Global, joins CE Pro to discuss the wealth of ways that integration firms can get get their feet wet in the MDU sector, with various technologies able to be deployed to different applications.

“I personally love the category, because to your point, there’s so much facets to the MDU market,” Menna says.

“We certainly saw as COVID but post-COVID it continues, really the huddle spaces, common areas, video conferencing in particular in those common areas, those shared work spaces, because a lot of folks did shift to Work From Home (WFH) and continue to bring the office to their home offices and to their apartments or condos, etc., so we’re seeing that as a big area.”

Meanwhile, many integrators are looking for opportunities to grow their business. MDUs offer the perfect chance for AV and security to partner and ask for more business in the same building. While you are looking to bid on one piece of the business, why not ask for more integration work? 

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“We also see that as common areas now start to pick up again and we’re more face-to-face, entertainment areas” are becoming more in-demand in MDUs and HOA developments. Common spaces and community houses with lobbies, theaters, gyms, meeting rooms and other spaces for audio, video, security, climate, IAQ and other integrated systems.

“In the MDU space you’re always trying to attract people in your market into your building, into your facility offering top-class, world-class amenities,” Menna adds. “So luxury speaker and theater areas, luxury viewing areas where you’ve got video walls so you can watch a game and bring in others to share that experience with you.

“But even at the very basic, we’re seeing a lot in apartment MDU space where people want security, they want the safety they’re putting in where a basic security systems – we’re seeing a lot more of it, DIY/Do-It-For-Me applications, which I think is a huge opportunity for our industry.”

In addition to surveillance cameras, these places need access control schedules they can program for day laborers like cleaners, pool people and gardeners.

Companies looking to expand their business into luxury apartments, or MDUs in general, can take advantage of ADI‘s comprehensive product lines in both security and AV. Whether it’s a private theater, yoga and spin studios, co-working spaces, or home office space with all the amenities — integrators can help elevate these spaces for residence to enjoy and feel safe. 

Not only can ADI provide the broad array of products for these large and luxurious projects, but we can offer services to help you take on more business such as project registration, systems design, AV labor services, and security remote monitoring. To find out more, watch the video interview with Cynthia Menna above, and contact ADI at www.adiglobaldistribution.us.

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