Roku, Inc., boasts that it has more than 80 million active accounts and counting, and major marker of the company’s growth and scale as consumers continue to move to TV streaming.
According to the company, viewer engagement on Roku is also at a record high—for the first time, more than 100 billion hours were streamed on the platform in 2023, averaging a record of 4.1 hours per day per account in Q4. Additionally, in the U.S., the company’s active account base is now bigger than the subscribers of the six largest traditional pay-TV providers* combined.
“As the leading TV streaming platform, Roku aims to make television better for everyone,” says Anthony Wood, founder and CEO, Roku. “In a world where one day all TV will be streamed, we’re immensely proud to be the programmer of the home screen for more than 80 million active accounts around the globe, connecting people directly to what they love to watch.”
In 2023, Roku continues, it launched its own line of TVs and expanded the Roku TV licensing program to include more than 30 partners, furthering the reach of the company’s home entertainment Operating System (OS). In select markets, user experience updates, new features, and content discovery tools like the Sports Experience, What to Watch, All Things Food, and All Things Home were added to the platform.
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