One Firefly, a popular marketing agency in the custom integration (CI) space, continues its out-of-the-box thinking with co-marketing programs that facilitate collaboration, support, and shared growth between technology manufacturers and audiovisual integrators.
Integrators operating in the custom electronics space design and install smart home solutions, luxury entertainment systems, and other high-end technology solutions in both residential and commercial environments. However, reaching end-users and effectively marketing the newest cutting-edge solutions to generate interest and demand has long been a challenge for technology manufacturers and CI dealers alike the company claims.
One Firefly is a vertically specialized marketing agency that has spent the last 15-plus years developing and implementing web, branding, and digital marketing solutions designed to help integration businesses grow. To date, One Firefly has built more than 600 websites for dealers and actively manage marketing campaigns for more than 700 dealers.
As Senior VP of marketing at Control4 from 2010-2019, Susan Cashen was the first person to see the value and opportunity in co-marketing with dealers to reach end-users One Firefly points out. Cashen approached One Firefly in 2018 and pitched an idea to develop an email-focused co-marketing program for dealers to promote Control4-certified showrooms to homeowners and consumers. After the Control4 program, the strategy picked up momentum when Sony Electronics partnered with One Firefly in 2020 to develop and launch a co-branded program with email, a dedicated landing page, social media, and live chat.
“When we launched our co-marketing program with Sony in 2020, it was an ambitious and innovative go-to-market strategy in our industry,” boasts Ron Callis, CEO of One Firefly.
“Our goal is to empower manufacturers and dealers to work together seamlessly, leveraging marketing strategies that drive consumer interest, demand, and ultimately sales.”
Currently, One Firefly has successfully completed three programs in collaboration with Sony and just launched the fourth version of the Sony co-branded program in the spring of 2023.
“One Firefly creates turnkey solutions to get the dealers’ names out there and leverage their relationships with Sony to find new business,” comments Jeff Goldstein, head of sales of custom integration channel, Sony Electronics.
“For Sony, the purpose of the co-branded marketing program is to bring more support and value to the relationship with dealers and provide an effortless way for dealers to leverage the Sony brand name to drive new businesswith existing clients and new prospects.”
This year, One Firefly and Sony are also collaborating in two unique ways to drive more attention and education around the power and value of co-marketing programs. One Firefly will have a dedicated space in the Sony booth at CEDIA Expo in Denver, Colo., on September 7-9 ,2023.
Additionally, One Firefly and Sony teamed up to produce an impactful new video with dealer and rep testimonials about the success of the Sony co-marketing program.
To Learn more about One Firefly and its co-marketing programs by visiting the One Firefly booth (#3543) or the Sony booth (#2501) at CEDIA Expo 2023.
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